Market Factsheet
Anheuser-Busch InBev has the No. 1 or No. 2 position in 19 key markets around the world. Every minute of every day, people somewhere in the world are drinking a beer that comes from Anheuser-Busch InBev.
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Argentina
Brands
Global Brands: Stella Artois.
Mutli-country Brands: Brahma.
Local Brands: Andes, Iguana, Norte, Patagonia, Quilmes Cristal, Quilmes Bock, Quilmes Stout, Quilmes Red Lager (Beer).
7Up, Pepsi, Mirinda, Paso de los Toros (Soft-Drinks)
Brand exports around the world: Quilmes Cristal.
Key facts & figures
Trading Name: Cervecería y Malteria Quilmes SAICA y G.
Volume of product sold in 2008: 12.9 million hectoliters (Beer).
12.6 million hectoliters (Soft drinks).
Market position: Number 1 in the market (Beer).
Number 2 in the market (Soft drinks).
Beverage plants: Córdoba, Corrientes, Mendoza (Godoy Cruz and Tunuyán), Pompeya, Quilmes, Trelew, Tucumán (Acheral and Manantial), Zárate and the Tres Arroyos Malting Plant. We also have seven distribution centers throughout the country.
Number of Employees: More than 4,700 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Belgium
Brands
Global Brands: Stella Artois.
Multi-country Brands: Hoegaarden, Leffe.
Local Brands: Belle-Vue, Jupiler, Piedboef, Safir.
Recent Innovations: Jupiler Blue, Leffe 9°, Hoegaarden Rosée, Hoegaarden Citron, Jupiler Tauro.
Brand exports around the world: Belgian beers are famous all around the world, with Stella Artois (one of AB InBev’s three global brands) being the number 1 Belgian beer in the world distributed in more than 80 countries world wide. Leffe, one of AB InBev’s multi-country brands, is now available in more than 60 countries worldwide Hoegaarden, a unique and authentic Belgian wheat (or “white”) beer first brewed in 1445, is also a multi-country brand.
Belgian Beer Café’s: 4 - Zolder, Lommel, and two Café’s at the National Airport.
Key facts & figures
Trading Name: InBev Belgium.
Volume of product sold in 2008: 5.9 million hectoliters.
Market position: Number 1 in the market.
Market share: 57.7% market share.
Beverage plants: Leuven, Jupille, Hoegaarden, Belle-Vue.
Number of Employees: More than 3,000 employees in Belgium (including Global Headquarters).
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Bolivia
Brands
Global Brands: Stella Artois.
Local Brands: Ducal, Paceña, Taquiña.
Recent Innovations: Paceña Aluminium Bottle, Paceña Sleeves, Paceña Cool 2 Go, Paceña Red Lager, Paceña Porter, Paceña Ice, Taquiña Historical Bottle, Taquiña Ice, Taquiña Stout Taquiña Amber Lager.
Brand exports around the world: Paceña is exported to Chile, USA, Spain, England, Australia, Italy and Switzerland.
Key facts & figures
Trading Name: Cervecería Boliviana Nacional SA.
Volume of product sold in 2008: 3.5 million hectoliters.
Market position: Number 1 in the market.
Market share: 97.1% market share.
Beverage plants: La Paz, Cochabamba, Santa Cruz, Huari and Tarija.
Number of Employees: 890 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Brazil
Brands
Global Brands: Stella Artois and Budweiser.
Multi-country Brands: Leffe, Hoegaarden, Quilmes, Nortenã, Patricia.
Local Brands: Beer: Antarctica, Bohemia, Skol, Brahma
Soft Drinks: Guaraná Antarctica, Pepsi (Brewed under license or bottled under exclusive bottling agreement).
Recent Innovations:
2009 Soft drinks Innovation: H20H! Passion Fruit.
2008 Beer Innovation: Antarctica 473 ml can, Bohemia Oaken, Brahma 1 L, Brahma 120-years old special edition, Skol 1 L, Skol 630 ml bottle, Skol Beats 269 ml can, Skol termosensible label, Stella Artois 985 ml bottle.
2008 Soft drinks Innovation: Gatorade Kids, Gatorade Gold, Guarah, Pepsi Twist 3.
Brand exports around the world: Skol ranks as one of the world’s largest beers. Brahma is a strong local brand and is also available in more than 30 countries including 20 outside Latin America.
Key facts & figures
Trading Name: Cia de Bebidas das Americas-AmBev.
Volume of product sold in 2008: 70.0 million hectoliters (Beer).
25.1 million hectoliters (Soft drinks).
Market position: Number 1 in the market (Beer).
Number 2 in the market (Soft drinks).
Market share: 67.5% market share (Beer).
18.0% market share (Soft drinks).
Beverage plants: AmBev´s plants are located in the following cities/States: Anápolis/GO, Brasília/DF, Goiania/GO, Teresina/PI, Cuiabá/MT, Manaus/AM, São Luis/MA, Cabo/PE, Viamão/RS, Camaçari/BA, João Pessoa/PB, Natal/RN, Aquiraz/CE, Rio de Janeiro/RJ, Piraí/RJ Juatuba/MG, Contagem/MG, Jaguariúna/SP, Guarulhos/SP, Jacareí/SP, Agudos/SP, Jundiai/SP, Estância/SE, Sapucaia do Sul/RS, Curitiba/PR, Lages/SC, Almirante Tamandaré/PR, Maltaria Navegantes – Porto Alegre/RS, Arosuco Aromas – Manaus/AM, Arosumo Rolhas – Manaus/AM, Vidros – Rio de Janeiro/RJ.
Plants operating VPO: All plants.
Number of Employees: Approximately 23,000 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Bulgaria
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Staropramen, Leffe, Hoegaarden.
Local Brands: Kamenitza, Astika, Burgasko, Slavena.
Recent Innovations: In 2008: Kamenitza LEV OW 50cl & 1,5 l PET; Satropramen 1l PET; New PET bottle shape for Kamenitza PET.
Export markets: Main markets Macedonia, Turkey and Greece.
Key facts & figures
Trading Name: Kamenitza.
Volume of product sold in 2008: 1.5 million hectoliters.
Market position: Number 2 in the market.
Market share: 26.6% market share.
Beverage plants: Haskovo, Plovdiv-Kamenitza.
Number of Employees: Approximately 800 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Canada
Brands
Global Brands: Beck’s, Stella Artois, Budweiser.
Multi-country brands: Leffe, Hoegaarden, Staropramen.
Local Brands: Labatt Blue, Labatt Blue Light, Labatt Bleue Dry, Labatt 50, Kokanee, Alexander Keith’s, Bud Light, Brahma.
Recent Innovations: Labatt Blue ‘Cold One’: A specially engineered can which keeps beer crisp, cold and refreshing for longer periods of time. The cans are wrapped with a thin, insulating layer. Kokanee ‘Chill Check’ used thermochromatic ink on outside of the can which changed colour when the beer inside was chilled to the optimal drinking temperature..
Export markets: Labatt Blue is the best selling Canadian beer in the world and our products are sold on four continents.
Key facts & figures
Trading Name: Labatt Brewing Company.
Volume of product sold in 2008: 9.9 million hectoliters.
Market position: Number 1 in the market (post-Lakeport acquisition).
Market share: 42.9% market share.
Beverage plants: Creston, Edmonton, Halifax, London, Montreal, St John’s, Hamilton, the majority of which operate InBev’s Voyager Plant Optimization Scheme.
Number of Employees: Approximately 3,200 employees.
Other projects: Canada hosts an Anheuser-Busch InBev Shared Service Center for back-office finance and export functions for the region.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Chile
Brands
Global Brands: Stella Artois.
Local Brands: Báltica, Becker, Brahma.
Recent Innovations:
Brahma: Becker Roja, Brahma Bock, Brahma Extra Bock
Stella Artois: Draft Beer.
Key facts & figures
Trading Name: Cervecería Chile S.A.
Volume of product sold in 2008: 0.8 million hectoliters.
Market position: Number 2 in the market.
Beverage plants: 1 in Santiago.
Number of Employees: 380 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
China
Brands
Global Brands: Budweiser, Beck’s.
Local Brands: Sedrin, Red Rock, Double Deer, Jinling, KK, Baisha, Jinlongquan, Harbin (i.e. Hapi).
Key facts & figures
Trading Name: Anheuser-Busch InBev China Co., Ltd.
Volume of product sold in 2008: 63.6 million hectoliters (includes 27% stake in Tsingtao).
Market position: Number 3 in the market.
Market share: 15.4% (includes 27% of Tsingtao).
Beverage plants: 33
Number of Employees: Approximately 40,000 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Croatia
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe, Hoegaarden.
Local Brands: Ozujsko.
Recent Innovations: Ozujsko Fressh.
Belgian Beer Café’s: 2 – Zagreb, Rijeka.
Key facts & figures
Trading Name: Zagrebacka Pivovara.
Volume of product sold in 2008: 1.5 million hectoliters (Domestic market).
Market position: Number 1 in the market.
Market share: 39.7% market share.
Beverage plants: Zagreb (VPO Qualified).
Plants operating VPO: Zagreb is qualified.
Number of Employees: Approximately 500 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Cuba
Brands
Global Brands: Beck’s.
Local Brands: Bucanero, Cristal, Mayabe (Registered brands owned by the JV).
Recent Innovations: Bucanero Max.
Brand exports around the world: Bucanero and Cristal.
Key facts & figures
Trading Name: Cerveceria Bucanero S.A.
Volume of product sold in 2008: 1.1 million hectoliters.
Market position: Number 2 in the market.
Market share: 45.1 % market share.
Beverage plants: Holguin.
Number of Employees: Approximately 550 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Czech Republic
Brands
Global Brands: Stella Artois.
Multi-country Brands: Staropramen, Hoegaarden, Leffe.
Local Brands: Branik, Ostravar, Velvet, Vratislav, Mestan.
Recent Innovations and new products:
Staropramen Chill: Staropramen Chill, a unique extension of Staropramen was launched in 2008. It is a lager beer tapped from a tap covered in ice specially designed and used exclusively for Staropramen Chill. The lager is tapped into a narrowly shaped glass allowing for optimal foam and aroma which should be served close to 0 degrees Celsius.
Staropramen Lager CoolKeg: In November 2008, Staropramen launched a new extension of a unique product: the self-cooling Staropramen Lager CoolKeg. The lager liquid is more suitable for winter consumption opportunities and therefore the liquid was changed from Svetly to Lager. CoolKeg is based on a unique, patented self-cooling technology developed by CoolSystem.
Staropramen Winter Multipack: During the 2008 Christmas season, Staropramen launched the Winter Multipack which contained four half-litre bottles of Staropramen Lager, four bottles of Granát beer and a special Staropramen beer glass.
Football Beer Ostravar Bazal
In March 2009, the Ostravar Brewery launched a semi-dark ‘football lager’ called Ostravar Bazal. Several thousand people including football fans of the popular football club FC Banik Ostrava, to whom the brand Ostravar has been a partner for five years, collaborated with the brewery to help with the launch. Its launch was much anticipated as consumers were asked to collaborate with the creation of the beer’s logo and name, among other things. The beer has enjoyed successful sales.
Brand exports around the world: Staropramen is exported to more than 30 countries around the world.
Belgian Beer Café’s: 1 in Prague.
Key facts & figures
Trading Name: Pivovary Staropramen a.s.
Volume of product sold in 2008: 2.6 million hectoliters.
Market position: Number 2 in the market.
Market share: 15.6% market share.
Beverage plants: Staropramen and Ostravar.
Number of Employees: approximately 800 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Dominican Republic
Brands
Global Brands: Budweiser.
Local Brands: Beer: Brahma Light, Brahma Ice
Soft Drinks: Red Rock, Pepsi and 7Up (Brewed under license and bottled under exclusive bottling agreement).
Key facts & figures
Trading Name: Compañía Cervecera AmBev Dominicana, C. por A.
Volume of product sold in 2008: 0.4 million hectoliters (Beer).
1.2 million hectoliters (Soft drinks).
Market position: Number 2 in the market (Beer).
Number 1 in the market (Soft drinks).
Market share: 11.3% market share (Beer).
39.5% market share (Soft drinks).
Beverage plants: Hato Nuevo (Beer) and San Mart’n (Soft drinks).
Number of Employees: 1,600
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Ecuador
Brands
Global Brands: Budweiser.
Local Brands: Brahma.
Recent Innovation: Zenda (May 2008).
Key facts & figures
Trading Name: Compañia Cervecera Ambev Ecuador.
Volume of product sold in 2008: 0.2 million hectoliters.
Market position: Number 2 in the market.
Market share: 8.9% market share.
Beverage plants: 1 Plant in Guayaquil-Ambev Ecuador.
Number of Employees: Approximately 250 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
France
Brands
Global Brands: Beck’s, Stella Artois, Budweiser.
Multi-country Brands: Hoegaarden, Leffe.
Main Local Brands: Boomerang, Brahma, Loburg, la Bécasse.
Recent Innovations: Leffe 9°, Perfect Draft, Leffe Ruby.
Café Leffe: 34
Bars&Co Franchisor, Spécialized InBev pool in pubs / Brasseries development, leader in Thematic Pubs / Brasseries with 4 banners : Café Leffe (15 POCs), Irish Corner (8), Au bureau (70), Belgian Beer café (1)
Key facts & figures
Trading Name: InBev France.
Volume of product sold in 2008: 2.1 million hectoliters.
Market position: Number 3 in the market.
Market share: 9.7% market share.
Beverage plants: 0
Number of Employees: Approximately 250 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Germany
Brands
Global Brands: Beck’s, Stella Artois.
Multi-country Brands: Leffe, Staropramen.
Local Brands: Franziskaner, Löwenbräu, Hasseröder, Diebels, Haake-Beck, Spaten, Gilde.
Recent Innovations: Beck’s Ice, Beck’s Chilled Orange, Beck’s Level 7.
Brand exports around the world: Beck’s is the number one German beer in the world, available in more than 100 countries, selling approximately 7.7 million hectoliters in 2008.
Key facts & figures
Trading Name: InBev Germany.
Volume of product sold in 2008: 9.0 million hectoliters (Beer).
0.6 million hectoliters (Soft drinks).
Market position: Number 2 in the market (Beer).
Market share: 9.6% market share (Beer).
Beverage plants: Bremen, Issum, Hannover, Wernigerode, Munich.
Plants operating VPO: Bremen is qualified.
Number of Employees: Approximately 2,900 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Guatemala
Brands
Local Brand: Brahma (Brahva).
Recent Innovations: Brahva Beats, Extra de Brahva.
Key facts & figures
Trading Name: Industrias del Atlantico S.A.
Volume of product sold in 2008: 0.2 million hectoliters.
Market position: Number 2 in the market.
Market share: 15.7% market share.
Beverage plants: 1 - AmBev Centroamérica.
Number of Employees: Approximately 150 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Hungary
Brands
Global Brands: Beck’s, Stella Artois.
Multi-country Brands: Leffe, Hoegarden, Staropramen.
Local Brands: Borsodi.
Belgian Beer Café’s: 7 – Gyor, Szekesfehervar, Miskolc, Budapest, Zalaegerszeg, Veszprem, Debrecen.
Key facts & figures
Trading Name: Borsodi Sorgyar Zrt.
Volume of product sold in 2008: 1.9 million hectoliters.
Market position: Number 3 in the market.
Market share: 25.1% market share.
Beverage plants: Borsodi (VPO qualified).
Plants operating VPO: Borsodi is qualified.
Number of Employees: Approximately 650 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
India
Brands
Anheuser-Busch InBev entered the Indian beer market in 2007. Tennents Super will be the brand targetted at India’s largest and fastest growing sector of strong beer. InBev India is also seeding Stella Artois, Hoegaarden and Leffe in various segments of the market.
Key facts & figures
Trading Name: InBev India.
Beverage plants: Two Co-Packing Agreements in Place at Regent Breweries and Dassappa and Sons. Both Plants are producing Tennents Super, Anheuser-Busch InBev Strong Beer offering. Dassappa is supplying the Bangalore Market and Regent the New Delhi area. In July 08 InBev India took management control of Kool Brewery.
Number of Employees: Approximately 30 employees.
Italy
Brands
Global Brands: Beck’s, Stella Artois, Budweiser.
Multi-country Brands: Leffe, Staropramen, Hoegaarden.
Other import Brands: Tennent’s Super, Brahma, Löwenbräu, Tennent’s Lager, Spaten, Franziskaner, Jupiler.
Recent Innovations: Beck’s Next.
Key facts & figures
Trading Name: InBev Italia.
Volume of product sold in 2008: 1.3 million hectoliters.
Market position: Number 3 in the market.
Market share: 7.8% market share.
Beverage plants: 0
Number of Employees: Approximately 140 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Luxembourg
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe, Hoegaarden.
Local Brands: Diekirch, Jupiler, Mousel, Belle-Vue.
Recent Innovations: Altmunster Gold, line extension available in Perfect Draft.
Key facts & figures
Trading Name: Brasseries de Luxembourg Mousel-Diekirch S.A.
Volume of product sold in 2008: 0.2 million hectoliters.
Market position: Number 1 in the market.
Market share: 48.2% market share.
Beverage plants: 1
Number of Employees: Approximately 125 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Montenegro
Brands
Global Brands: Beck’s, Stella Artois.
Local Brands: Niksicko Pivo, Nik Gold, Niksiko Tamno, Nik Cool and Jelen Pivo (licenced).
Recent Innovations: Beck’s Draught.
Brand exports around the world: Ex-Yugoslav republics. Albania, Switzerland, USA, Australia.
Key facts & figures
Trading Name: Trebjesa.
Volume of product sold in 2008: 0.5 million hectoliters.
Market position: Number 1 in the market.
Market share: 92.3% market share.
Beverage plants: Trebjesa.
Plants operating VPO: Trebjesa is qualified.
Number of Employees: Approximately 250 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Mexico
Paraguay
Brands
Global Brands: Beck’s, Stella Artois, Budweiser.
Local Brands: Baviera, Ouro Fino, Pilsen, Brahma.
Recent Innovations:
Baviera Maestro Marzen, Baviera Mestro Dormunt, Baviera Maestro Helles, Brahma Chopp, Brahma Beats, Brahma Fridge Pack, Brahma Nuevo Proyecto (Brahma Morena)m Pilsen Celebración.
Key facts & figures
Trading Name: Cia Paraguay S.A.
Volume of product sold in 2008: 2.4 million hectoliters.
Market position: Number 1 in the market.
Beverage plants: Ypane.
Number of Employees: 700 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Peru
Brands
Local Brands: Brahma (beer)
Concordia, Pepsi, Triple Kola, 7Up (Soft drinks).
(Concordia, Pepsi, Triple Kola are all brewed under lisence or bottled under exclusive bottling agreement)
Recent Innovations: Zenda as a local beer Brand.
Key facts & figures
Trading Name: Cia Cerv. AmBev Peru SAC.
Volume of product sold in 2008: 1.0 million hectoliters (Beer).
2.2 million hectoliters (Soft drinks).
Market position: Number 2 in the market (Beer).
Number 2 in the market (Soft drinks).
Market share (Domestic own beer market share, based on 3rd party retail audit): 10.0% market share (Beer).
13.1% market share (Soft drinks).
Beverage plants: Cervec. Peru, Sullana (Soft drinks).
Planta Huachipa (Beer).
Number of Employees: Approximately 1,200 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Romania
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe, Hoegaarden.
Local Brands: Bergenbier, Noroc, Löwenbräu.
Recent Innovations:
Bergenbier Smooth (liquid and packiging renovation)
Launch of Beck’s Green Lemon
Launch of Lowenbrau 0,5L can.
Belgian Beer Café’s: 1 – Bucharest.
Key facts & figures
Trading Name: InBev Romania.
Volume of product sold in 2008: 4.0 million hectoliters.
Market position: Number 3 in the market.
Market share: 19.2% market share.
Beverage plants: Ploiesti, Blaj.
Number of Employees: Approximately 720 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Russia
Brands
Main Brands - Global Brands Beck’s and Stella Artois.
Multi-country Brands Hoegaarden, Staropramen.
Main Brands - Local Brands: Bagbier, Klinskoye, Pikur, Sibirskaya Korona, T. Tinkoff, Tolstiak, Brahma, Löwenbräu, Zolotaya Angara
Recent Innovations:
ZOLOTAYA ANGARA: Local regional brand launch in Angarsk: light beer in transparent PET.
Brand exports around the world: Mainly to Kazakhstan, Belarus and other CIS countries.
Key facts & figures
Trading Name: SUN InBev.
Volume of product sold in 2008: 18.3 million hectoliters.
Market position: Number 2 in the market.
Market share: 18.4% market share.
Beverage plants: Klin, Omsk, Saransk, Volzhskiy, Ivanovo, Perm, Kursk, Novocheboksarsk, St-Petersburg,and Angarsk.
Number of Employees: Approximately 8,800 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Serbia
Brands
Global Brands: Beck’s, Stella Artois.
Local Brands: Apatinsko Pivo, Jelen Pivo, Löwenbraü.
Brand exports around the world: Jelen Pivo to Bosnia and Montenegro.
Key facts & figures
Trading Name: Apatin.
Volume of product sold in 2008: 3.0 million hectoliters.
Market position: Number 1 in the market.
Market share: 54.3% market share.
Beverage plants: One plant - north of Serbia (200km from Belgrade).
Number of Employees: Approximately 950 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
The Netherlands
Brands
Global Brands: Beck’s, Stella Artois, Budweiser.
Multi-country Brands: Hoegaarden, Leffe.
Main Local Brands: Dommelsch, Jupiler, Hertog Jan, Oranjeboom.
Recent Innovations: Perfect Draft.
Belgian Beer Café’s: 8: Groningen, Breda, Den Haag, Delft, Rotterdam, Utrecht, Culemborg.
Key facts & figures
Trading Name: InBev Nederland.
Volume of product sold in 2008: 2.5 million hectoliters.
Market position: Number 2 in the market.
Market share: 15.7% market share.
Beverage plants: Dommelen, Arcen.
Number of Employees: Approximately 700 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Ukraine
Brands
Global Brands: Beck’s and Stella Artois.
Multi-country Brands: Leffe, Hoegaarden, Staropramen.
Local Brands: Chernigivske, Rogan, Yantar, Brahma, Löwenbraü.
Belgian Beer Café’s: 2 in Kiev (Le Cosmopolite and Belle Vue), 1 in Odessa (Troubadour) and 1 in Borispol (forthcoming).
Key facts & figures
Trading Name: SUN InBev Ukraine.
Volume of product sold in 2008: 10.8 million hectoliters.
Market position: Number 1 in the market.
Market share: 37.5% market share.
Beverage plants: Chernigiv branch, Nikolayv branch, Kharkiv branch.
Plants operating VPO: All sites are qualified.
Number of Employees: Approximately 3,000 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
United Kingdom
Brands
Global Brands: Beck’s, Stella Artois, Budweiser.
Multi-country Brands: Hoegaarden, Leffe, Staropramen.
Local Brands: Bass, Boddingtons, Castlemaine XXXX (Brewed under license or bottled under exclusive bottling agreement), Tennent’s, Brahma, Bud Ice Michelob, Michelob Ultra, Harbin and Estrella-Damm.
Recent Innovations: Stella Artois 4% and Beck’s Vier.
Brand exports around the world: Bass, Boddington’s and Tennent’s.
Key facts & figures
Trading Name: InBev U.K (Includes Anheuser-Busch full year 2008 volumes. Market share is based on U.K. domestic market volume defined by BBPA Ð Sales Volume Survey).
Volume of product sold in 2008: 11.9 million hectoliters.
Market position: Number 3.
Market share: 21.8% market share.
Beverage plants: Magor, Samlesbury, Wellpark and Stag.
Number of Employees: Approximately 2,300 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
United States
Brands
Global Brands: Beck’s, Stella Artois, Budweiser.
Multi-country Brands: Staropramen, Hoegaarden, Leffe.
Local Brands: Bud Light, Bud Light Lime, Budweiser Select, Michelob Ultra, Michelob Original Lager, Busch, Busch Light, Natural Light, Rolling Rock, Bass, Boddingtons, 180 Energy, O’Doul’s.
Recent Innovations: Bud Light Lime, Budweiser American Ale, and Budweiser/Bud Light & Clamato Chelada.
Key facts & figures
Trading Name: Anheuser-Busch Inc.
Market position: Number 1.
Market share: 49.2% market share.
Breweries: 12
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Uruguay
Brands
Global Brands: Stella Artois.
Local Brands: Pilsen, Patricia.
Recent Innovations: Pilsen Sout Limited edition. Patricia porter limited edition, Patricia Red Lager limited edition, Pilsen Ambar, Patricia Dunkel.
Brand exports around the world: Pilsen and Patricia.
Key facts & figures
Trading Name: FNC SA.
Volume of product sold in 2008: 0.9 million hectoliters (Beer).
0.7 million hectoliters (Soft drinks).
Market position: Number 1 in the market (Beer).
Beverage plants: Montevideo, Minas.
Number of Employees: 500 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Venezuela
Brands
Local Brands: Brahma Light, Extra Light, Zulia, Brahma (Beer)
Brahma Malta, Malta Caracas (Soft drinks).
Key facts & figures
Trading Name: Compañía Brahma Venezuela, S.A.
Volume of product sold in 2008: 1,0 millon hectoliters (Beer).
0.1 million hectoliters (Soft drinks).
Market position: Number 3 in the market (Beer).
Market share: 4.1% market share (Beer)
Beverage plants: Compañía Brahma Venezuela.
Number of Employees: Approximately 850 employees.
Full year Pro-forma 2008 for Anheuser-Busch and InBev.