FAQ's

What is responsible drinking?

Government recommendations on moderate consumption vary from country to country. Responsible drinking also varies by individual, depending on gender and size…and can vary for individuals from day to day, depending on how much sleep they’ve had, whether they’ve eaten, if they’ve taken any medication and other factors. Many governments recommend that if you are pregnant or planning to conceive, it is best not to drink.

The majority of people who drink do so responsibly. If you have questions about what a responsible level of drinking is for you, talk with your doctor or health professional.

Why does Anheuser-Busch InBev promote moderate drinking?

We take great pride in brewing our quality beers and want them to be enjoyed responsibly by individuals of legal drinking age. We also know that it is not in the long-term interests of our company for consumers to misuse our beers. We would rather that consumers enjoy our products responsibly on a more frequent basis than misuse them on any occasion.

What is Anheuser-Busch InBev's position on drink driving?

We are adamantly opposed to drink driving, which is 100 percent preventable. We support strong enforcement of Blood Alcohol Content (BAC) restrictions to help prevent drunk driving. We believe that proper enforcement is the key to tackling this issue, whatever the specific level of restriction, which varies from country to country. We also support programs that help educate bar and wait staff on how to serve and sell responsibly, as well as programs that encourage consumers to designate a driver before the evening begins to ensure a safe ride home.

What is Anheuser-Busch InBev’s position on legal drinking age?

We support government initiatives that create a legal drinking/purchase age and feel that it is important for public authorities to strive for strong implementation.

Does Anheuser-Busch InBev adhere to self-regulation of advertising?

As a responsible brewer, we want to ensure that our communications with consumers are executed in a manner that does not encourage, nor condone irresponsible drinking. Our global Commercial Communications Code helps ensure that our communications are responsible and provides a consistent standard around the world. In some markets, the Code goes well beyond local requirements; in others, the Code is supplemented by additional local rules, which are always respected.