Reducing our footprint through innovation
Around the world we have launched a number of green logistics initiatives to reduce energy usage and emissions in the supply and logistics process. For example, in Belgium, with our partner NinaTrans, we piloted longer trucks, known as ecocombis, which enabled us to avoid 418 trips over 18 months and reduce related carbon emissions by 21%. In the U.S., we partnered with Uber-owned Otto Motors in 2016 to deliver Budweiser by a self-driving truck for the first time in Colorado. The 120-mile route stretched from the Fort Collins brewery to Colorado Springs, with a professional driver assisting the truck on and off the highway. The concept, while still in the earliest stages, offers exciting possibilities for the future in areas like road safety, fuel efficiency and faster delivery times. Overall, we have driven major improvements across our entire logistics footprint resulting in a 12% reduction in emissions since 2013.
Another contributor to our carbon footprint is refrigeration. To that end, we set a goal of reaching a 70% global average of eco-friendly cooler purchases annually by 2017. We reached that goal in 2015, and this year, 96% of our cooler purchases met the standards we set for environmentally friendly coolers, which include having at least two of the following features: long-lasting, energy-efficient LED lighting; energy-saving controllers; or an eco-friendly refrigerant gas that has much lower GHG impacts than conventional alternatives.
Harbin Blue Sky Smog-Free Billboard
Harbin Beer partnered with the Institute of Fluid Engineering of Zhejiang University, the Institute of Plasma Physics of Chinese Academy of Sciences and Zhejiang Zhefeng Science and Technology in 2016 and unveiled the Harbin Blue Sky Project 2.0 – China’s first smog-absorbing billboard. The revolutionary billboard purifies the air with the equivalent carbon absorption of 5,000 trees.