Water is a key ingredient in all of our products and a scarce, unreliable or unsafe resource in many parts of the world (water scarcity already affects more than 40% of the global population1). Water resource challenges are increasingly magnified by climate pressures, inadequate infrastructure, mismanagement and poor governance. Left unmanaged, water risks negatively impact livelihoods, often among the poorest in society, resulting in significant missed opportunities for our communities. Goal 6 of the Sustainable Development Goals (SDGs) is to ensure access to water and sanitation for all by 2030. Within this goal are targets for reducing water use, improving water quality and managing water resources in an integrated way that involves local communities, business and civil society.
As a brewer, water is critical for us. Without water, there is no beer. Working in partnership with others, we have the opportunity to use our scale and expertise to work towards ensuring a reliable, clean supply of water is available for not just ourselves, but also for local communities and the environment.
In addition to saving water in our own plants, we are dedicated to enhancing water access and security for people and ecosystems across our markets through watershed restoration and conservation programs.
The Stella Artois Buy A Lady A Drink initiative was launched in 2015 in five markets – the United States, the United Kingdom, Canada, Belgium and Argentina – in partnership with Water.org, to challenge consumers to be the generation that ends the global water crisis.
1 United Nations, 2016