Buy a Lady a Drink
We are dedicated to enhancing water access and security for people across our markets through watershed protection and water access programs, and by mobilizing a global movement for water access through our brands. One in 10 people live without access to safe water. The crisis disproportionately affects women and children, who collectively spend millions of hours a day gathering water instead of working, attending school or caring for their families.
Water has been integral to Stella Artois’ 600-year brewing heritage. The Stella Artois Buy A Lady A Drink initiative was launched in 2015 in five markets – the United States, the United Kingdom, Canada, Belgium and Argentina – in partnership with Water.org, a leading NGO, to challenge consumers to be the generation that ends the global water crisis.
Water.org on our partnership
“Our mission at Water.org is to break down the barriers between people and access to safe water and sanitation. Water is a fundamental human need, yet 663 million people in the developing world lack access to safe water. Through more than 25 years of experience, we’ve found that if given a choice and an opportunity, families opt to finance long-term solutions versus struggle day-to-day to find that next liter of water. We connect them to affordable financing so they are empowered to access safe water and sanitation.
In 2015 we partnered with AB InBev to leverage the power of the Stella Artois brand to help us change the lives of people affected by the global water crisis. We are proud that to date, 800,000 people have benefited from this partnership. And we know we can do more. In 2017 we expanded our ambition to provide access to safe water to 3.5 million people in the developing world by 2020, significantly increasing our impact to date.
Our partnership with Stella Artois will help us galvanize the conversation beyond the sector to mobilize brands, influencers, and consumers across global markets to get involved. Together, we can challenge business leaders, other global companies, and consumers to join our mission and help end the global water crisis.”
In 2015, Stella Artois and Water.org launched a campaign called Buy A Lady A Drink, to help raise awareness of the global water crisis. Early in 2017, at the World Economic Forum in Davos, Stella Artois and Water.org announced a new four year commitment.