We have a long-standing history of working side-by-side with our growers, investing in the development of improved barley varieties, providing access to quality seeds and inputs, and deploying skilled agronomists to assist growers in the art of producing malt barley and other key crops. We partner with our growers to reduce their environmental impact, support climate-resilient, resource-efficient agriculture, and promote responsible, sustainable use of land for brewing crops. By investing in technology, innovation, and management solutions to improve their productivity, and therefore profitability, we not only support our growers but also help their communities thrive.
Around 1.3 billion people work in agriculture. Producing most of the world’s food but only 3% of global GDP1. Agriculture uses one-third of the world’s land and accounts for 70% of fresh water use2. And as demand for food grows, we need to produce more with less and reduce crop losses. This is especially true in Africa, where farm yields are among the lowest in the world3.
The crops used to brew beer are an integral part of the food system. Some – like cassava, maize, rice, and sorghum – are also staple foods for many people. Malting barley is grown alongside, or in rotation with, other food crops. Helping our growers improve their farming practices and yields allows us to measurably improve both their livelihoods and food security of local communities.
1 International Labor Organization, 2016 and World Bank, 2014
2 United Nations, 2016
3 World Bank, 2016
Working with Africa’s farmers
Agriculture is the bedrock of many African economies, but smallholder farmers across the continent often find it tough to break free from the hand-to-mouth subsistence cycle. We’re helping to break the cycle.
Growing a sustainable future with SmartBarley
Malt barley is one of the primary ingredients in beer. And we place a high priority on cultivating quality ingredients. Our SmartBarley program was created to revolutionize agriculture. We are working to not only establish a local and resilient supply of high quality barley, but also to improve crop productivity and enhance grower livelihoods.
A-maize-ing women farmers
A group of female farmers are revolutionizing smallholder maize production in South Africa, thanks to a pioneering empowerment scheme - the Women in Maize initiative. Spearheaded by our team in South Africa and backed by the country’s government – the initiative is empowering women farmers to run their own businesses and earn a steady income to support their families.