Working with smallholder farmers
Smallholder growers are an integral part of our value chain, but often face some of the biggest challenges in terms of their livelihoods and resilience. Our businesses in Africa have pioneered the use of local smallholder crops to create new affordable beer brands – like Eagle Lager made with local sorghum in Uganda and Impala made with local cassava in Mozambique – reaching new consumer segments and driving growth, while providing a market and increasing incomes for local smallholder farmers. We plan to strengthen our agriculture development teams across Africa, so we can have greater direct engagement with our barley, sorghum and cassava growers and support them to improve productivity, resource-efficiency and resilience.
Smallholder support in action
Uganda: Developing smallholder supply chains and strengthening livelihoods
In Uganda, we partnered with TechnoServe in 2016 to help us optimize our supply chains and enhance our social impact on farming communities. In 2017, we will continue our partnership to train 2,000 farmers through their Farmer Field School model and focus on empowering women and youth through these initiatives.
Local beer from local crops
In Mozambique, since launching Impala, the world’s first commercially-brewed cassava beer in 2011, we have bought more than 40,000 tonnes of cassava, benefiting over 7,500 small-scale farmers and their families.
Supporting Indian barley farmers
In India, we support local barley sourcing from almost 8,000 small-scale farmers. Alongside the support provided to improve productivity, we have provided farmers with increased security by introducing a guaranteed barley purchase price. Yields for participating farmers are 50% higher than the national average.