A healthier world
Smart drinking choices affect everyone, every day. We are committed to helping foster a global culture of smart drinking to reduce the harmful use of alcohol.
Beer brings people together, adding to the enjoyment of life and we are passionate about brewing great beers for our consumers to enjoy. But, we are just as passionate about ensuring that our beers are enjoyed responsibly.
We are committed to reducing the harmful use of alcohol in all of our markets. Extending and expanding our Global Smart Drinking Goals. And making the reduction of the harmful use of alcohol a core business objective.
Driving towards safer roads
The World Health Organization estimates that, without intervention, road traffic crashes could become the fifth leading cause of death globally by 2030, and the United Nations has set a target to halve global deaths and injuries from road traffic collisions by 2020. In many countries where we operate, traffic collisions are a major cause of fatalities, making them a significant issue for our business as well as for society. So we asked ourselves what we could do to help address this critical public health challenge.
Working to reduce harmful use of alcohol around the world
We have long been committed to promoting the safe enjoyment of alcohol around the world. So, we recently launched several multi-year pilot programs that will explore collaborative and innovative approaches to reduce the harmful use of alcohol by at least 10% in six cities around the world by the end of 2020.