Expanding our product portfolio
More consumers are looking for alternatives to traditional beer that are light, refreshing and in-sync with their active lifestyles. An ideal choice for occasions like a work lunch, a casual afternoon with friends and those of people with active lifestyles, we believe the market for No- and Lower-Alcohol beers is likely to grow significantly in the next decade.
Reducing the alcohol content in beverages has been advocated by leading researchers as one of the viable mechanisms through which to reduce harmful alcohol use.1 Our goal is to have No- and Lower-Alcohol beers represent 20% of our global beer volumes be 2025. We define No-Alcohol products as having an alcohol by volume (ABV) of 0.0%-0.5% and Lower-Alcohol products as having an ABV between 0.51% and 3.5%.
We have continued to expand our global portfolio of non-alcoholic beverages, which currently houses over 15 brands. Most notably, Brahma 0.0%, the number one non-alcoholic beer in Brazil, reached over 70% market share in the non-alcohol beer category in 20162. Budweiser and Corona have followed, both launching non-alcohol variants in 2016: Budweiser Prohibition and Corona Cero. Hoegaarden continues to expand its Radler varieties with the launch of a 0.0% variant also in 2016.
Other No-alcohol beers in our global portfolio include Aguila Cero, Jupiler 0.0% and Beck’s Blue.
1 Rehm, J, Lachenmeier, Dirk, Llopis; Eva Jane; Imtiaz, Sameer; Anderson, Peter. Evidence of reducing ethanol content in beverages to reduce harmful use of alcohol. The Lancet GH; September 2016: Vol 1: page 78-83.