Increasing alcohol literacy
We are currently working with Tufts University’s Public Health group to prototype a Global Guidance Label, which we plan to place on all our beer products by the end of 2020. This label will include information about avoiding harmful drinking and will reflect current evidence-based practices and state of the art science for effective consumer guidance labeling. The guidance label will be implemented in markets that do not have government-mandated labeling in place and where it is permissible by local regulation.
To complement our labeling efforts, our goal is to significantly increase alcohol literacy by 2025. In September 2016, we launched an internal Alcohol Literacy Training program to equip our colleagues with the basic knowledge about alcohol and the skills necessary to enjoy responsibly.