Market Factsheet
Anheuser-Busch InBev has the No. 1 or No. 2 position in 19 key markets around the world. Every minute of every day, people somewhere in the world are drinking a beer that comes from Anheuser-Busch InBev.
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Argentina
Brands
Global Brands: Stella Artois
Local Brands2: Andes, Brahma, Norte, Patagonia, Quilmes (beer)
Pepsi, 7UP, H20H! (soft drinks)
Recent Innovations: Quilmes Bajo Cero and Quilmes Lieber (non-alcohol beer)
Brand exports around the world: Quilmes Cristal
Key facts & figures
Trading name: Cervecería y Malteria Quilmes SAICA y G
Volume of product sold in 2010: 13.1 million hectoliters (beer)
10.9 million hectoliters (soft drinks)
Market position: number 1 in the market (beer)
number 2 in the market (soft drinks)
Beverage plants: 9 - Córdoba, Corrientes, Mendoza (Godoy Cruz and Tunuyán), Pompeya, Quilmes, Trelew, Tucumán (Acheral and Manantial), Zárate and the Tres Arroyos Malting Plant. There are also eight distribution centers throughout the country
Number of employees: 4,850 employees
2 7Up and Pepsi are brewed under license or bottled under exclusive bottling agreement
Source: Anheuser-Busch InBev 2010 data
Belgium
Brands
Global Brands: Stella Artois, Budweiser, Beck’s
Multi-country Brands: Hoegaarden, Leffe
Local Brands: Belle-Vue, Jupiler, Vieux Temps
Recent Innovations: Jupiler Force, Jupiler Tauro, Jupiler Blue, Hoegaarden 0,0%, Hoegaarden Citron, Hoegaarden Rosée Leffe Printemps, Leffe Ruby, Leffe Christmas, Leffe 9° PerfectDraft®
Brand exports around the world: Belgian beers are famous all around the world, with Stella Artois (one of Anheuser-Busch InBev’s three global brands) being the No. 1 Belgian beer in the world that is distributed in more than 80 countries. Leffe, one of Anheuser-Busch InBev’s multi-country brands, is now available in more than 60 countries worldwide. Hoegaarden, a unique and authentic Belgian wheat (or “white”) beer that was first brewed in 1445, is also a multi-country brand
Belgian beer Cafés: 4 - Zolder, Lommel, and two Cafés at the National Airport
Key facts & figures
Trading name: InBev Belgium
Volume of product sold in 2010: 5.3 million hectoliters
Market position: number 1
Market share: 56.3%
Beverage plants: 4 - Leuven, Jupille, Hoegaarden, Belle-Vue
Number of employees: approximately 2,700 employees
Number of Global Management Trainees: 4 in 2010; 20 in total
Source: Anheuser-Busch InBev 2010 data
Bolivia
Brands
Global Brands: Stella Artois
Local Brands: Paceña, Taquiña, Huari & Ducal
Recent Innovations: Paceña Aluminium Bottle, Paceña Sleeves, Paceña Cool 2 Go, Paceña Red Lager, Paceña Porter, Paceña Ice, Taquiña Historical Bottle, Taquiña Ice, Taquiña Stout, Taquiña Amber Lager, Huari Historical Bottle
Brand exports around the world: Paceña is exported to Chile, US, Spain, England, Australia, Italy and Switzerland
Key facts & figures
Trading name: Cervecería Boliviana Nacional SA
Beverage plants: La Paz, Cochabamba, Santa Cruz, Huari and Tarija
Number of employees: approximately 1,500 employees
Source: Anheuser-Busch InBev 2010 data
Brazil
Brands
Global Brands: Stella Artois, Budweiser
Multi-country Brands: Leffe, Hoegaarden
Local Brands: Beer: Antarctica, Bohemia, Brahma, Skol
Soft Drinks: Guaraná Antarctica, Pepsi3
Recent Innovations:
2011 Beer Innovation: Bohemia Pielsen 1L
2011 Soft drinks Innovation: Fusion Energy Drink, Guaraná Antarctica 1L, Citrus Antarctica, Lipton Mate, H2OH! Fruits
2010 Soft drinks Innovation: Guaraná Antarctica Açaí
2010 Beer Innovation: Skol 360°, Stella Artois Special Edition
Brand exports around the world: Skol ranks as one of the world’s largest beers. Brahma is a strong local brand and is also available in more than 30 countries including 20 outside, Latin America. Guaraná Antarctica is exported to USA, Japan and Portugal
Key facts & figures
Trading name: Companhia de Bebidas das Americas - Ambev
Volume of product sold in 2010: 84.5 million hectoliters (beer)
29.3 million hectoliters (soft drinks)
Market position: number 1 in the market (beer)
Market share: 70.1% (beer)
17.7% (soft drinks)
Beverage plants: Ambev's plants are located in the following Cities/States: Anápolis/GO, Aquiraz/CE, Brasília/DF, Goiania/GO, Teresina/PI, Cuiabá/MT, Manaus/AM, São Luis/MA, Cabo/PE, Itapissuma/PE, Viamão/RS, Camaçari/BA, João Pessoa/PB, Natal/RN, Rio de Janeiro/RJ, Piraí/RJ Juatuba/MG, Contagem/MG, Sete Lagoas/MG, Jaguariúna/SP, Guarulhos/SP, Jacareí/SP, Agudos/SP, Jundiai/SP, Estância/SE, Sapucaia do Sul/RS, Curitiba/PR, Lages/SC, Almirante Tamandaré/PR, Maltaria Navegantes – Porto Alegre/RS, Arosuco Aromas – Manaus/AM, Arosumo Rolhas – Manaus/AM, Vidros – Rio de Janeiro/RJ
Plants operating VPO: all plants
Number of employees: approximately 29,000 employees
2 IBGE - Censo 2010
3 Brewed under license or bottled under exclusive bottling agreement Source: Anheuser-Busch InBev 2010 data
Canada
Brands
Global Brands: Budweiser, Stella Artois, Beck’s
Multi-country brands: Leffe, Hoegaarden
Local Brands: Alexander Keith’s, Bud Light, Bud Light Lime, Kokanee, Labatt Blue, Labatt Bleue, Lakeport
Recent Innovations: Bud Light Lime, a refreshing light beer with a twist of natural lime flavour; Budweiser 4%: delivering taste without compromise; Alexander Keith’s Brewmaster’s release of Harvest Ale and Tartan Ale: appealing to a broad base of consumers that choose to explore a variety of tastes and styles
Key facts & figures
Trading name: Labatt Breweries of Canada
Volume of product sold in 2010: 11 million hectoliters
Market position: number 2
Market share: 41%
Beverage plants: 6 - Creston, British Columbia; Edmonton, Alberta; London, Ontario; Montreal, Quebec; Halifax, Nova Scotia; and St. John’s, Newfoundland
Number of employees: approximately 3,000 employees
Number of Global Management Trainees: 70 (total since project started)
Other projects: Canada hosts an Anheuser-Busch InBev Shared Service Center that provides back-office services for the country
Source: Anheuser-Busch InBev 2010 data
Chile
Brands
Global Brands: Stella Artois, Beck’s
Local Brands: Báltica, Becker, Brahma Extra, Malta del Sur
Recent Innovations: Becker Helles, Quilmes
Key facts & figures
Trading name: Cervecería Chile S.A.
Beverage plants: 1 - Santiago
Number of employees: 380 employees
Source: Anheuser-Busch InBev 2010 data
China
Brands
Global Brands: Budweiser, Stella Artois, Beck’s
Multi-country Brands: Hoegaarden, Leffe
Local Brands: Harbin (i.e. Hapi), Sedrin, Jinling, Tangshan, KK, Double Deer, Jin Long Quan
Key facts & figures
Trading name: Anheuser-Busch InBev China Co., Ltd.
Volume of product sold in 2010: 50.1 million hectoliters
Market share: 11.1%
Beverage plants: 35
Number of employees: approximately 36,000 employees
Number of Global Management Trainees: 84
Source: Anheuser-Busch InBev 2010 data
Cuba
Brands
Global Brands: Beck’s
Local Brands: Bucanero2, Cristal2, Mayabe2
Recent Innovations: Cacique
Brand exports around the world: Bucanero and Cristal
Key facts & figures
Trading name: Cerveceria Bucanero S.A.
Beverage plants: Holguin
Number of employees: approximately 550 employees
2 Registered brands owned by the JV
Source: Anheuser-Busch InBev 2010 data
Dominican Republic
Brands
Global Brands: Budweiser
Local Brands: beer: Brahma Light, Brahma Ice
soft drinks: Red Rock, Pepsi and 7Up (brewed under license and bottled under exclusive bottling agreement)
Key facts & figures
Trading name: Compañía Cervecera AmBev Dominicana, C. por A.
Volume of product sold in 2008: 0.4 million hectoliters (beer),
1.2 million hectoliters (soft drinks)
Market position: number 2 in the market (beer),
number 1 in the market (soft drinks)
Market share: 11.3% market share (beer),
39.5% market share (soft drinks)
Beverage plants: Hato Nuevo (beer) and San Martín (soft drinks)
Number of employees: 1,600 employees
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Ecuador
Brands
Global Brands: Budweiser
Local Brands: Brahma
Recent Innovation: Zenda (May 2008)
Key facts & figures
Trading name: Compañia Cervecera Ambev Ecuador
Volume of product sold in 2008: 0.2 million hectoliters
Market position: number 2 in the market
Market share: 8.9% market share
Beverage plants: 1 Plant in Guayaquil-Ambev Ecuador
Number of employees: approximately 250 employees
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
France
Brands
Global Brands: Beck’s, Stella Artois, Budweiser
Multi-country Brands: Hoegaarden, Leffe
Main Local Brands: Jupiler, Boomerang, Loburg, la Bécasse
Recent Innovations: Leffe 9°, PerfectDraft, Leffe Ruby
Key facts & figures
Trading name: AB InBev France
Number of employees: approximately 250 employees
Source: Anheuser-Busch InBev 2010 data
Germany
Brands
Global Brands: Beck’s
Local Brands: Diebels, Franziskaner, Haake-Beck, Hasseröder, Löwenbräu, Spaten, Gilde
Recent Innovations: Beck’s Lime, Beck’s Black Currant
Brand exports around the world: Beck’s is the number one German beer in the world, available in more than 80 countries
Key facts & figures
Trading name: Anheuser-Busch InBev Deutschland Holding GmbH
Volume of product sold in 2010: 8.6 million hectoliters2
Market position: number 2
Market share: 8.8%
Beverage plants: 5 - Bremen, Issum, Hannover, Wernigerode, Munich
Plants operating VPO: Bremen is qualified
Number of employees: approximately 2,900 employees
Number of Global Management Trainees: 4
2 Includes Switzerland and Austria
Source: Anheuser-Busch InBev 2010 data
Guatemala
Brands
Local Brand: Brahma (Brahva)
Recent Innovations: Brahva Beats, Extra de Brahva
Key facts & figures
Trading name: Industrias del Atlantico S.A.
Volume of product sold in 2008: 0.2 million hectoliters
Market position: number 2 in the market
Market share: 15.7% market share
Beverage plants: 1 - AmBev Centroamérica
Number of employees: approximately 150 employees
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
India
Italy
Brands
Global Brands: Beck’s, Stella Artois, Budweiser
Multi-country Brands: Leffe, Hoegaarden
Other import Brands: Tennent’s Super, Brahma, Löwenbräu, Tennent’s Lager, Spaten, Franziskaner, Jupiler
Recent Innovations: Beck’s Next
Key facts & figures
Trading name: InBev Italia
Number of employees: approximately 130 employees
Source: Anheuser-Busch InBev 2010 data
Luxembourg
Brands
Global Brands: Beck’s, Stella Artois
Multi-country Brands: Leffe, Hoegaarden
Local Brands: Diekirch, Mousel, Jupiler, Belle-Vue, Franziskaner, Super Bock
Recent Innovations: Diekirch Christmas, Diekirch Grand-Cru in one-way pack
Key facts & figures
Trading name: Brasserie de Luxembourg Mousel-Diekirch S.A.
Beverage plants: 1
Number of employees: approximately 75 employees
2 Source: Statec
Source: Anheuser-Busch InBev 2010 data
Mexico
Paraguay
Brands
Global Brands: Stella Artois, Budweiser
Local Brands: Brahma, Pilsen, Baviera, Ouro Fino
Recent Innovations:
Brahma wide mouth, Brahma icepack, Brahma fridgepack, Pilsen new packaging, Pilsen Night, Brahma New GRB Bottle fleet, Brahma Beats 269, Stella Artois new packaging, Stella Artois Can 354cc, Stella Xmass, Baviera new visual identity, Ouro Fino New Visual Identity
Key facts & figures
Trading name: Cervecería Paraguaya S.A.
Beverage plants: Ypane
Number of employees: 500 employees
Source: Anheuser-Busch InBev 2010 data
Peru
Brands
Local Brands: Brahma (beer)
Concordia, Pepsi, Triple Kola, 7Up (soft drinks)
(Concordia, Pepsi, Triple Kola are all brewed under lisence or bottled under exclusive bottling agreement)
Recent Innovations: Zenda as a local beer Brand
Key facts & figures
Trading name: Cia Cerv. AmBev Peru SAC
Volume of product sold in 2008: 1.0 million hectoliters (beer),
2.2 million hectoliters (soft drinks)
Market position: number 2 in the market (beer),
number 2 in the market (soft drinks)
Market share (Domestic own beer market share, based on 3rd party retail audit): 10.0% market share (beer),
13.1% market share (soft drinks)
Beverage plants: Cervec. Peru, Sullana (soft drinks),
Planta Huachipa (beer)
Number of employees: approximately 1,200 employees
Full year Pro-forma 2008 for Anheuser-Busch and InBev.
Russia
Brands
Main Brands - Global Brands Budweiser, Stella Artois
Multi-country Brands Leffe and Hoegaarden
Main Brands - Local Brands: Beer: Antarctica, Bohemia, Brahma, Skol
Soft Drinks: Guaraná Antarctica, Pepsi
Recent Innovations:
2011 Beer Innovation: Bohemia Pielsen 1L 2011
Soft drinks Innovation: Fusion Energy Drink, Guaraná Antarctica 1L, Citrus Antarctica, Lipton Mate, H2OH! Fruits
2010 Soft drinks Innovation: Guaraná Antarctica Açaí
2010 Beer Innovation: Skol 360°, Stella Artois Special Edition
Brand exports around the world: Skol ranks as one of the world’s largest beers. Brahma is a strong local brand and is also available in more than 30 countries including 20 outside, Latin America. Guaraná Antarctica is exported to USA, Japan and Portugal
Key facts & figures
Trading name: SUN InBev Russia
Volume of product sold in 2010: 16.3 million hectoliters
Market position: number 2
Market share: 15.8%
Beverage plants: 10 - Klin, Omsk, Saransk, Volzhskiy, Ivanovo, Perm, Kursk, Novocheboksarsk, St-Petersburg and Angarsk
Number of employees: approximately 8,800 employees
2 Source: Rosstat
Source: Anheuser-Busch InBev 2010 data
The Netherlands
Brands
Global Brands: Budweiser, Stella Artois, Beck’s
Multi-country Brands: Hoegaarden, Leffe
Main Local Brands: Jupiler, Hertog Jan, Dommelsch
Recent Innovations: Jupiler Force, Hoegaarden 0,0%
Belgian beer Café’s: 8: Groningen, Breda, Den Haag, Delft, Rotterdam, Utrecht, Culemborg
Key facts & figures
Trading name: InBev Nederland
Beverage plants: Dommelen, Arcen
Number of employees: approximately 575 employees
Source: Anheuser-Busch InBev 2010 data
Ukraine
Brands
Global Brands: Stella Artois, Beck’s
Multi-country Brands: Leffe, Hoegaarden
Local Brands: Chernigivske, Rogan, Yantar, Löwenbraü
Belgian beer Café's: 2 in Kiev (Le Cosmopolite and Belle Vue), 1 in Odesa (Troubadour) and 1 in Borispol
Key facts & figures
Trading name: SUN InBev Ukraine
Volume of product sold in 2010: 10.5 million hectoliters
Market position: number 1
Market share: 36.7%
Beverage plants: 3 - Chernigiv, Mykolaiv, Kharkiv
Plants operating VPO: all sites are qualified
Number of employees: approximately 3,000 employees
Number of Global Management Trainees: 3
Source: Anheuser-Busch InBev 2010 data
United Kingdom1
Brands
Global Brands: Budweiser, Stella Artois, Beck’s
Multi-country Brands: Hoegaarden, Leffe
Local Brands: Bass, Boddington’s, Brahma, Whitbread, Mackeson
Recent Innovations: Budweiser Brew No. 66, Stella Artois Black, Stella Artois Cidre
Brand exports around the world: Bass, Boddington’s
Key facts & figures
Trading name: InBev UK
Volume of product sold in 2010: 11.4 million hectoliters
Market position: number 3
Market share: 21.2%
Beverage plants: 3- Magor, Samlesbury, and Stag
Number of employees: approximately 1,400 employees
Number of Global Management Trainees: 8
Source: PlatoLogic
Source: Anheuser-Busch InBev 2010 data
United States
Brands
Global Brands: Budweiser, Stella Artois, Beck’s
Multi-country Brands: Hoegaarden, Leffe
Local Brands: Bass, Bud Light, Michelob ULTRA, Shock Top, Michelob Original Lager, Michelob Light, Michelob AmberBock, Landshark Lager, Busch/Busch Light, Natural Light
Recent Innovations: Bud Light Lime, Select 55, Shock Top Raspberry Wheat, Margaritaville Spiked Tea & Spiked Lemonade
Key facts & figures
Trading name: Anheuser-Busch
Volume of product sold in 2010: 118.5 million hectoliters
Market position: number 1
Market share: 48.3% (sales to retailers)
Breweries: 12 - St. Louis, Missouri; Newark, N.J.; Los Angeles, California; Houston, Texas; Columbus, Ohio; Jacksonville, Florida; Merrimack, N.H.; Williamsburg, Virginia; Fairfield, California; Baldwinsville, N.Y. ; Fort Collins, Colorado ; Cartersville, Georgia
Source: Anheuser-Busch InBev 2010 data
Uruguay
Brands
Global Brands: Stella Artois
Local Brands: Pilsen, Patricia, Norteña, Zillertal
Recent Innovations: Pilsen Sout, Patricia Porter limited edition, Patricia Red Lager limited edition, Pilsen Ambar, Patricia Dunkel limited edition, Pilsen Sonic limited edition
Brand exports around the world: Zillertal, Norteña, Pilsen and Patricia
Key facts & figures
Trading name: FNC SA
Beverage plants: Montevideo and Minas
Number of employees: 500 employees
Source: Anheuser-Busch InBev 2010 data
Venezuela
Brands
Local Brands: Brahma Light, Extra Light, Zulia, Brahma (beer)
Brahma Malta, Malta Caracas (soft drinks)
Key facts & figures
Trading name: Compañía Brahma Venezuela, S.A.
Volume of product sold in 2008: 1,0 millon hectoliters (beer)
0.1 million hectoliters (soft drinks)
Market position: number 3 in the market (beer)
Market share: 4.1% market share (beer)
Beverage plants: Compañía Brahma Venezuela
Number of employees: approximately 850 employees
Full year Pro-forma 2008 for Anheuser-Busch and InBev.