Investing in Innovation and Renovation

At Anheuser-Busch InBev, continual innovation and renovation are essential to our efforts to keep our brands fresh and relevant in the minds of our consumers through initiatives such as new liquids, line extensions, creative approaches to brand identity and packaging, and new marketing and trade concepts. In this manner, we continually refresh the interest of existing consumers, and extend the reach of our brands to new consumers and consumption occasions.


Case Studies

Innovation and continued renovation continued to drive growth across our markets with approximately 6% of our volumes in 2011 attributable to innovation and renovation initiatives. Click the link below to see how we have expanded our offerings to consumers around the world.


Open Innovation

Our dream, shared by 116,000 colleagues around the world is to be the Best Beer Company in a Better World – and we want partners to share in that dream with us. To help us achieve our dream, we need to constantly innovate. We want to work with people who have great ideas – those who have a fresh approach to new thinking. We call this way of working, Open Innovation.

Submit a solution to us via our Open Innovation portals.






Anheuser-Busch InBev © 2014