We constantly ask ourselves what is the best way to connect with consumers and increasingly, the answer is through the use of social and digital media. We are very interested in innovation ideas in digital marketing, retail sales, and mobile-related arenas and in working with those who are shaping the future of marketing with the latest in digital media technology.
Via experimentation with startups and innovators, we assess the newest and most novel forms of consumer engagement and in turn, offer our partners:
- Sponsorship of strategic innovation projects that match a partner’s innovation with an AB InBev brand for a live or in-market experiment and evaluation for broader deployment
- Access to some of the biggest and best FMCG brands in the world, and the world-class marketers who manage these brands
- The knowledge, expertise, and real-world context of the beer and alcohol industry with respect to new digital media technology, including the laws and regulations around beer and alcohol that impact digital media
- The opportunity to become a visible best practice.
AB InBev brings strategic planning and hands-on experimentation approaches to our goal of connecting your emerging technologies with our brands.