Powerful Brand Portfolio

Our extensive portfolio is anchored by 13 “billion-dollar” brands in Estimated Retail Sales Values, united by a focus on brand-building to drive market share leadership across key regions.

One of the hallmarks of any global consumer products company is the strength, diversity and health of its brands. At Anheuser-Busch InBev, we have an extensive brand portfolio with well over 200 beer brands around the world.

Key topics

• Focus Brands
• Brand Health
• Building Brands through Scale, Creativity
• Consistency
• Innovation and Renovation
• Global Brands
• Multi-Country
• Local Champions

Highlights

Focus Brands

Our “focus brands,” comprised of the Budweiser, Stella Artois and Beck’s global brands, as well as our multi-country brands and selected “local champions,” account for some two-thirds of our total volume.

Brand Health

We believe that brand health today equals price premium tomorrow. Thus, our approach to marketing is designed to grow brand health, which we define as the strength of the consumer’s loyalty to a brand.

Building Brands through Scale, Creativity

Our expanded role as a FIFA World Cup™ Sponsor is a great example of how we benefit from the new global scale efficiencies created by our combination.

Consistency

Following the combination, we moved swiftly to implement a consistent “Anheuser-Busch InBev Way of Marketing” across our global brand portfolio, absorbing the best thinking from both companies into one coherent, powerful formula.

Innovation and Renovation

Constant innovation and renovation are key elements of our approach and drivers of top-line growth.

Global brands

• Budweiser is the only beer brand in the BrandZ™ Top 100 Most Valuable Global Brands 2009, at No. 52, and continues to grow.
• Stella Artois has been the fastest growing import brand among the top 20 brands in the U.S. for the past five years.
• The continued growth of Beck's Vier in the U.K., a significant increase in popularity among U.S. consumers, and share gains in Germany, led to another successful year for Beck’s in 2009.

Multi-country Brands

• Leffe continued to enjoy impressive market share expansion in France, where “word of mouth” has been a powerful force for growth, as well as in Belgium.
• As white beer becomes an increasingly popular segment, Hoegaarden has emerged as one of the fastest-growing brands in our focus brand portfolio.

Local Champions

• The Bud Light family is growing rapidly across North America as part of a new mega brand strategy, and now includes Bud Light Lime and Bud Light Golden Wheat.
• Skol is the leading beer in the Brazilian market and the world’s 4^th best-selling brand.
• 2009 also saw the launch of successful innovations around the world, including Brazil’s Antartica Sub-Zero and Bud Light Golden Wheat in the United States. Beck's brand extensions, such as Beck's Vier in the U.K., Beck's Next in Italy, etc.