Annual Report 2009
Downloads
- The Language we speak Chapter of the Annual Report 2008PDF file (5,900 KB)
- Letter to ShareholdersPDF file (348 KB)
- Financial reportPDF file (1,100 KB)
- Guide to our businessPDF file (140 KB)
- Corporate governance 2008PDF file (72 KB)
The Language we speak
The three long-term objectives of our business are:
- To deliver volume growth ahead of industry growth.
- To grow revenue ahead of volumes.
- Maintain strong financial discipline and ensure that costs remain below inflation.
Our strategy is made operational through the Cost-Connect-Win model which enables us to stay ahead of our competitors, and invest in connecting with our customers, consumers, and in the development of our people.
Key Topics
- Values Based Brands (VBB)
- World Class Commercial Program (WCCP)
- Zero-Based Budgeting (ZBB)
- Voyager Plant Optimization (VPO)
Highlights
- Our brands go through the Value Based Brands process – the process of defining and consistently communicating brand values to connect with the changing habits and preferences of our consumers.
- The effective global alignment of our World Class Commercial Program in 2008 shows our drive to implement best in class marketing and sales processes throughout our organization.
- The maturity of Zero-Based Budgeting and the global extension of Voyager Plant Optimization across all Zones further strengthen these global approaches.