Strength across Multiple Zones

Key topics

Anheuser-Busch InBev operates in 6 defined operational Zones throughout the world:

North America Latin America North Latin America South Western Europe Central & Eastern Europe Asia Pacific

Highlights

• In North America, the U.S. shipment to retailers market share of 48.9% was maintained, as we faced tough comparables reflecting the successful introduction of Bud Light Lime. In Canada, the successful launch of Bud Light Lime helped increase our share of the super premium segment and improve our sales mix.
• Latin America North: In Brazil, beer volume grew 9.9% in FY09 as a result of improved economic conditions and market share gains. We recorded market share gains of 120 bps, reaching approximately 70% in 2009.
• Latin America South: Argentina’s premium brands continued to perform well, with Stella Artois growing 19.8% in FY09.
• Western Europe: EBITDA improved 11.8% to 983 million USD FY09 with margin improvement of 266 bp to 22.8%.
• Central and Eastern Europe: EBITDA growth of 46.3% was achieved from the prior year.
• Asia Pacific achieved EBITDA growth of 19.7% due to gross margin expansion and fixed cost management.