Vision and Strategy

Anheuser-Busch InBev's reinvigorated dream is to become the ‘Best Beer Company in a Better World’.

We have a plan to achieve our dream. We are setting aggressive targets to meet the expectations of consumers and customers in regards to our environmental performance. We are taking on shared challenges such as the scarcity of resources, climate change and responsible drinking.

Clearly, our ambition is to build a company for the long-term, with a legacy to be proud of – for the people who work for us and with us; for future generations and the future of the environment in which they live; and above all for our consumers, who we hope will always be as proud to choose our products, as we are to create them. It is our responsibility to protect our long heritage which spans some 600 years and ensure that it continues well into the future.

We are making a difference because of the integrity of our business conduct; our sustainable approach to the use of key resources; and the ways in which we engage with consumers in the promotion of responsible drinking.

In 2008, we are focusing on:

• Generating Economic Benefits
• Managing our Environmental Performance
• Promoting Responsible Drinking
• Our People and the Community

UN Global Compact

Anheuser-Busch InBev is a member of the UN Global Compact, which provides an overarching set of principles which stimulate our progress on Corporate Citizenship. We have progressed most tangibly this year in relation to principles on the environment.