EU Alcohol & Health Forum

In June 2007, our company became a signatory member of the European Alcohol & Health Forum.

The overall objective of the Forum is to provide a common platform for all interested stakeholders at EU level that pledge to step up actions relevant to reducing alcohol-related harm; notably in the areas of under-age drinking; information and education on responsible patterns of consumption; consumer information; enforcing age limits for serving and selling of alcohol; the promotion of effective behavioral change among children and adolescents and promoting responsibility in commercial communications and sales.

Both InBev and Anheuser-Busch joined as affiliate members, under the umbrella of the EU level trade association, The Brewers of Europe.

As Anheuser-Busch InBev, we currently have three corporate commitments under the Alcohol & Health Forum:

1. to organize a Social Norms Conference to disseminate knowledge around this approach that can effect behavioral change
   
   See the links and documents below for some further information:
   • official interim reporting form
   • program of Social Norms Forum 31 March 2009
   • link to the website on social norms
2. to further improve the implementation of our Commercial Communications Code, promoting responsibility in commercial communications
   
   See the documents below for some further information:
   • official interim reporting form
   • AB InBev's Commercial Communications Code
   • AB InBev progress report on self-regulation commitment (March 2009)
3. to create a programme for our employees around responsible drinking, informing and educating on responsible patterns of consumption
   
   See the documents below for some further information:
   • official interim reporting forum
   • AB InBev's minimum standards on Employee Responsible Drinking policies
   • AB InBev progress report on employee responsible drinking commitment (March 2009)

For further information on these commitments, please contact carol.m.clark@anheuser-busch.com