Responsible Marketing

Commercial Communications Code

As a leading global brewer we take great pride in producing and marketing our beers with quality and care. We know that the vast majority of consumers enjoy our beers responsibly.

However, we recognize that alcohol is abused by a small minority. It is therefore important that we ensure that our communication and marketing activities do not contribute to the misuse of our products, and are not, for instance, directed at people under the legal drinking age.

The Anheuser-Busch InBev code is about ensuring responsible communication and providing evidence to concerned supervisory bodies that self-regulation works effectively.

By adhering fully to this code, we demonstrate best practice leadership in this area and help protect our business from future regulatory restrictions to our current marketing and advertising freedoms.

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