We have built leading positions in the most important beer profit pools in the world, through a combination of solid organic growth and selected, value enhancing acquisitions and combinations. We follow a clear Focus Brands strategy in which the majority of our resources are devoted to those brands which we believe have the greatest long-term growth potential. Investment behind our brands is fueled by a disciplined approach to cost management and efficiency and, more specifically, the continuous reduction of non-consumer and non-customer facing expenses. We have a strong track record of industry-leading margins and cash flow generation.
These business strategies are underpinned by our powerful Dream-People-Culture platform, which we believe is our only truly long-term, sustainable, competitive advantage. Our Dream is to bring people together for a better world. This Dream is driven by a passion for attracting, developing and retaining the very best people who have the potential to be better than ourselves, and our powerful culture built on ownership, meritocracy and informality.
Our strategic platform for growth
Our business model is designed to deliver long-term, sustainable value through top-line growth and expanding profitability. We have a solid strategic platform in place to support our growth plans, consisting of the following pillars:
We benefit from our unique Dream-People-Culture platform. Our Dream represents our major sustainable competitive advantage; we strive to hire and retain the best people and provide opportunities for them to grow and thrive. We share one Dream: Bringing people together for a better world. And we foster an ownership culture that values accountability, integrity, continual improvement and a mind-set of doing the right thing for the long term.
Our powerful brand portfolio includes some of the strongest brands of any consumer products company. This exceptional portfolio includes seven of the 10 most valuable beer brands in the world, as measured by BrandZTM. Our strategy is concentrated on driving the brand health and top-line growth of our Focus Brands.
We focus on winning at the point of connection by using consumer insights to understand, engage and delight consumers — when and where they want to enjoy our products. That means expanding the occasions for enjoying our beers, with products that enrich a gathering of friends, a fine meal, a game or a concert. We also form strong connections through social media, proprietary content and experiences.
We hold leading market positions in the world’s most important volume and profit pools for beer. Our balanced footprint in both established and fast-growing developing markets contributes to long-term growth and profitability.
We have developed a strategy that enables us to compete effectively on a global basis. With operations in nine geographic zones and more than 50 countries, we have the scale to be the global leader of our industry, and the commitment to share best practices and uniform processes that can ensure consistent performance standards worldwide.
Our financial discipline is reflected in our core competency of cost efficiency, which enables us to convert “non-working money” in areas such as administrative overhead into “working money” to be directed to investments in growth. We extensively benchmark and measure our performance to deliver on our financial targets: Increasing revenue, expanding margins and generating strong cash flow.
Looking to the future, we will continue to build on this strategic platform to produce sustainable profitable growth and increased shareholder value, while applying our resources to deliver on our dream of creating a better world through leadership in the areas of responsible drinking, the environment and the community.