AB InBev – Financial Report 2021 18
Justice and the Monitoring Trustee appointed by them. Were AB InBev to fail to fulfill its obligations under the consent
decree, whether intentionally or inadvertently, AB InBev could be subject to monetary fines or other penalties.
A substantial portion of AB InBev’s operations are carried out in developing European, African, Asian and Latin American
markets. AB InBev’s operations and equity investments in these markets are subject to the customary risks of operating in
developing countries, which include, amongst others, political instability or insurrection, human rights concerns, external
interference, financial risks, changes in government policy, political and economic changes, changes in the relations
between countries, actions of governmental authorities affecting trade and foreign investment, regulations on repatriation of
funds, interpretation and application of local laws and regulations, enforceability of intellectual property and contract rights,
local labor conditions and regulations, lack of upkeep of public infrastructure, potential political and economic uncertainty,
application of exchange controls, nationalization or expropriation, empowerment legislation and policy, corrupt business
environments, crime and lack of law enforcement as well as financial risks, which include risk of illiquidity, inflation,
devaluation, price volatility, currency convertibility and country default. Moreover, the economies of developing countries
are often affected by changes in other developing market countries, and, accordingly, adverse changes in developing
markets elsewhere in the world could have a negative impact on the markets in which AB InBev operates. Such developing
market risks could adversely impact AB InBev’s business, results of operations and financial condition. Furthermore, the
global reach of AB InBev’s operations exposes it to risks associated with doing business globally, including changes in
tariffs. The Office of the United States Trade Representative has enacted tariffs on certain imports into the United States
from China. If significant tariffs or other restrictions are placed on imports from China or any retaliatory trade measures are
taken by China, this could have a material adverse effect on global economic conditions and the stability of global financial
markets, and may significantly reduce global trade, which in turn could have a material adverse effect on AB InBev’s
business in one or more of its key markets and results of operations.
Competition and changing consumer preferences in its various markets and increased purchasing power of players in AB
InBev’s distribution channels could cause AB InBev to reduce prices of its products, increase capital investment, increase
marketing and other expenditures or prevent AB InBev from increasing prices to recover higher costs and thereby cause AB
InBev to reduce margins or lose market share. Also, innovation faces inherent risks, and the new products AB InBev
introduces may not be successful, while competitors may be able to respond more quickly to the emerging trends, such as
the increasing consumer preference for “craft beers” produced by smaller microbreweries. In recent years, many industries
have seen disruption from non-traditional producers and distributors, in many cases, from digital only competitors. AB
InBev’s business could be negatively affected if it is unable to anticipate changing consumer preference for such platforms.
Any of the foregoing could have a material adverse effect on AB InBev's business, financial condition and results of
operations.
If any of AB InBev’s products is defective or found to contain contaminants, AB InBev may be subject to product recalls or
other associated liabilities. Although AB InBev maintains insurance against certain product liability (but not product recall)
risks, it may not be able to enforce its rights in respect of these policies and, in the event that contamination or a defect
occurs, any amounts it recovers may not be sufficient to offset any damage it may suffer, which could adversely impact its
business, reputation, prospects, results of operations and financial condition.
In recent years, there has been public and political attention directed at the soft drinks and alcoholic beverage industries, as
a result of a rising health and well-being trend. Despite the progress made on AB InBev’s Smart Drinking Goals, AB InBev
may be criticized and experience an increase in the number of publications and studies debating its efforts to reduce the
harmful consumption of alcohol, as advocates try to shape the public discussions. AB InBev may also be subject to laws
and regulations aimed at reducing the affordability or availability of beer in some of its markets. Additional regulatory
restrictions on AB InBev’s business, such as those on the legal minimum drinking age, product labeling, opening hours or
marketing activities, may cause the social acceptability of beer to decline significantly and consumption trends to shift away
from it, which would have a material adverse effect on AB InBev’s business, financial condition and results of operations.
Negative publicity and campaigns by activists, whether or not warranted, connecting us, our supply chain or our business
partners with workplace and human rights issues, whether actual or perceived, could adversely impact our corporate image
and reputation and may cause our business to suffer. We have made a number of commitments to respect human rights,
including our commitment to the principles and guidance contained in the UN Guiding Principles on Business and Human
Rights, through our policies. Allegations, even if untrue, that we are not respecting our commitments or actual or perceived
failure by our suppliers or other business partners to comply with applicable workplace and labor laws, including child labor
laws, or their actual or perceived abuse or misuse of migrant workers could negatively affect our overall reputation and
brand image.
AB InBev could incur significant costs as a result of compliance with, and/or violations of or liabilities under, various
regulations that govern AB InBev´s operations or the operations of its licensed third parties, including the General Data
Protection Regulation adopted in the European Union, which was fully implemented in May 2018.