Meet Max, Senior Brand Manager of Spaten beer at AB InBev. Like all our iconic beers, Spaten is a brand full of heritage. So how do you bring a Munich icon to a whole new generation of beer drinkers? Max dug deep into the history books to tackle the road to relaunch – and the result is impressive.

The New launch was fill with obstacles, challenges, timelines right and pressure, but at the end of it all it all come to put everything together and work as a team, which is what allows Max and the company to really succeed