Bud Light Launched in Chinese Market

Posted: August 14, 2020
Bud Light Launched in Chinese Market

The unlimited heat of summer always gives us infinite inspiration, especially for the launch ceremony of Budweiser Bud Light, which was held in Shenzhen, China and broadcasted through Tencent and other live streaming platforms this July. During this energetic and creative event, Chen Ming, the host and debater from “I can I BB” opened a debate against a group of innovative young people played by the stars from the talk show “Something about Cantonese.” Then, our brand spokesperson William Chan appeared and shared his secret of how he maintains his own incomparable “Bud Light” style. More than 6 million online and offline viewers witnessed the official launch of Bud Light in China.

Site of Bud Light Launch Event

Launch of Budweiser Bud Light (RTL: Jan Craps, CEO and Co-Chairman at AB InBev APAC; William Chan, Brand Spokesman of Bud Light; Matt Che, Marketing VP at AB InBev APAC; Luke Zhou, Strategy and Business Transformation VP at AB InBev APAC and China Commercial VP; Liu Zhuxi, President of South China BU at AB InBev)

Cold filtration dual technology brings out irresistibly refreshing taste

Established in 1982, Bud Light is an internationally acclaimed beer, well loved by people all over the world. 

The brand has brought young consumers disruptive experiences and created more relaxing drinking occasions through superb commercials in the Super Bowl and 20,000 different beer cans. Its reputation comes from its premium quality. Bud Light uses the advanced cold filtration dual technology in its brewing process. This technology uses cool temperatures to preserve the beer's natural taste, and applies a double membrane filtration method to sieve out any impurities. With unprecedented freshness and vitality, Bud Light uplifts every moment.

Now, Bud Light has entered the Chinese market, starting in the Guangdong Province. Its iconic blue will make even ordinary, every day moments colorful and refreshing.

Bud Light Enters Guangdong Market

Make NOW WOW with William Chan, an all-around artist

Handsome, stylish and talented, William Chan is acclaimed not only an idol but also a star singer. His talent and vitality fully compliments the confident, fun-filled and creative image of Bud Light. Since his debut, William has maintained his unique and evolving style. He is also very creative and dares to try new things. For example, his popular "Wolf disco", which mixes Cantonese music with Northeast dialect, is more experimental. Just like Bud Light, a brand with creativity in its DNA, William is always ready to test the limits and activate more of his unlimited potential, while at the same time remaining confident and easy-going. The partnership between the two parties will create even more innovative and enjoyable experiences.

William Chan, spokesperson of Bud Light Presented at the Product Launch Ceremony

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