We pride ourselves on our close relationship with our consumers, and we know they care about climate change. That's why Budweiser is taking a leading role to engage consumers in the conversation.
We are using the reach of our Budweiser brand to bring consumers with us on our journey to address climate change by putting a renewable electricity symbol on the label of every Budweiser we sell by 2025. We sell around 41 million bottles of Budweiser per day, which is an opportunity for 41 million potential conversations about climate change.
The renewable electricity symbol first appeared in the United States — the first country where all Budweisers are brewed using 100% renewable electricity. We will continue to add the symbol on all Budweiser labels around the world as we hit our 100% renewable electricity targets for Budweiser brewing in each market.
This is not only an opportunity for us, but for brands around the world. So we are encouraging others to adopt the symbol on any product that is made with 100% renewable electricity. We want to build a movement that will celebrate renewable electricity as a way of tackling climate change.