Every day AB InBev is empowering women throughout our value chain. In honor of International Women's Day this week, we are proudly sharing some of the inspiring ways we're creating a better, more equal world - in the field, behind the wheel and at our favorite neighborhood stores.
In El Salvador, Mexico, Peru and Ecuador, AB InBev is breaking gender stereotypes by putting more women behind the wheels of forklifts and delivery trucks.
“For decades there's been a perception that a career in logistics – at a distribution center or as a truck driver - was only for men,” says Carlota Gonzalez, Logistics Director. “We're changing that mindset across Latin America and becoming an inspiration for others across the world.”
It started in 2019, when AB InBev's local brewer in El Salvador challenged the status quo to train and hire women for logistics operational positions. Knowing that less than 4% of these roles were held by women, our teams set out to attract female talent through an inspiring program called, Mujeres al Volante (Women at the Wheel).
The team put a fresh perspective on every aspect of the forklift and truck driver talent attraction process. Once hired, new operators and drivers are provided with work skills and technical training. They also receive assistance with obtaining specialized driver's licenses and certifications, undergo rigorous safety training and on-the-job coaching.
Fostering a more inclusive work environment is also a priority. Leadership is regularly trained on developing diverse and inclusive teams and all colleagues are supported through an AB InBev regional initiative called #TúPerteneces (#YouBelong), that focuses on sustaining an inclusive workplace, including increasing female representation, through policies, training and campaigns.
Mujeres al Volante has now been replicated across the region with plans to expand into the Dominican Republic and Panama. In every location the program's success relies on strong leader sponsorship and alliances with local organizations.
“It's essential to have partners with a shared dream for a better, more equal world,” said Carlota. “We hope Mujeres al Volante revolutionizes the industry and puts even more women on a new road to success.”