Innovation

PerfectDraft: Bring the ultimate beer experience to any occasion

Posted: November 21, 2023
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AB InBev is always looking to create more accessible and joyful experiences with our beers. In recent years, this led to the launch of three digitally driven, direct-to-consumer (DTC) brands: on-demand delivery services, Zé Delivery and TaDa Delivery, and PerfectDraft, offering pub-quality draft pours for any occasion.

“Through our unique, scalable, DTC brands we’re gaining powerful insights into when, where and how people want to enjoy our beers,” said Lucas Herscovici, Chief Direct to Consumer Officer. “Our offerings are continuing to evolve to create even more enduring relationships with our millions of consumers worldwide and reach more people on more occasions.”

With the holidays just around the corner, PerfectDraft’s premium beer experience will enhance any celebration. Here’s why PerfectDraft has earned the hearts of hundreds of thousands of fans and found a place in more households than there are pubs and bars in the UK and France.

As easy as 1, 2, 3....pour!
PerfectDraft machines are designed for ease and convenience. Just choose one of our six-liter kegs of beer or cider, set your custom cooling temperature and pour. No CO2 or maintenance is required. PerfectDraft technology not only keeps your beer at a steady temperature, but it also adjusts to the recommended temperature for each individual beer to enable the best possible tasting experience and freshness for up to 30 days.

People enjoying a Corona from a PerfectDraft

Fit for every beer fan and every occasion
PerfectDraft’s sleek and ergonomic design fits into any kitchen, living room or home bar. It takes just 30 seconds to change a six-liter keg, which serves 10.5 British pints, making it easy to host friends for a football match, a family barbecue, holiday party or just enjoy a cold one when relaxing with others after work.

With a comprehensive selection of more than 45 beers across all beer styles, PerfectDraft caters to every taste, including limited editions of Franziskaner Royal, Spaten Oktoberfestbier and favorites like Stella Artois, Corona, Budweiser, Leffe and Jupiler, as well as non-alcoholic options like Corona Cero.

A PerfectDraft and people watching sports

Connectivity and community at your fingertips
Our state-of-the-art machines, paired with our latest generation app, redefine the consumer experience. Users can manage keg orders, access exclusive promotions, keep track of beer preferences, customize settings like beer temperature, discover new brews, and even receive notifications about low beer levels or keg freshness.

Beyond these features, the close relationship with our PerfectDraft community helps us better understand consumers, their needs and occasion preferences. For example, since the launch of Corona Cero on PerfectDraft, we've gained valuable insights into the occasions where consumers enjoy non-alcoholic beer. This enables us to keep improving the beer experience.

"Our community focus has helped us achieve high net promoter scores and great reviews of our mobile app,” said Andy Logan, Global Vice President, PerfectDraft. “And now, on top of bringing our community the breweries and beers they want online, our app is enabling us to expand the experience to physical sales channels as well - making PerfectDraft the most convenient and rewarding way to enjoy beer."

Returnable, reusable, reducing energy
PerfectDraft’s technology is also helping to reduce packaging waste, which is one of AB InBev’s sustainability goals. For instance, empty PerfectDraft kegs can be picked up, dropped off at participating stores or sent back at no cost. Last year, 98% of kegs were returned, cleaned and refilled. Users can also earn credit for buying and returning kegs that can be redeemed for future purchases. Additionally, PerfectDraft Pro features an energy-saving mode that can help reduce energy consumption by up to 40%.

PerfectDraft is available now in Belgium, France, Germany, Italy, Netherlands, Spain, Sweden, the UK, Miami and Sao Paulo. Learn more about availability, Black Friday promotions and more at perfectdraft.com.

* Select markets only

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