In the spirit of Halloween we wanted to share 5 tips on how to avoid beer flavor “fails” this Halloween from our Head of Passion for Beer, Charles Nouwen.


Charles is an Advanced Cicerone (an elite program that centers on beer education – the pinnacle of beer expertise) so he’s truly an expert when it comes to the perfect beer drinking scenario. Here are his five quick tips on how to avoid a scary beer drinking situation this Halloween:

  • Are You Afraid of the Dark? – Don’t be! Beer tastes best when it’s stored in a dark place, away from direct sunlight. If it gets too much light exposure, it runs the risk of developing a “skunky” or cannabis-like scent, which we call “Lightstruck”
  • Cold as a Corpse – Storage of beer is crucial to maintaining flavor. Keep it cool – beer stored in warm temps ages faster and develops a stale, cardboard (oxidation) flavor. And at that point, there’s no raising your brew from the dead
  • Don’t Stick It to the Graveyard – Vampires get more powerful with age; beer doesn’t. “Aging” your Budweiser in your basement for 5 years isn’t a great idea. Beer tastes best when it’s fresh – enjoy it before its best by date for peak flavor and refreshment
  • Trick or Treat – Like Halloween and all-things pumpkin, certain things just go together – like beer and food. Be smart with your pairings and keep it simple. Find things in common with what you’re serving and the beer you want to drink, especially from a flavor profile standpoint. Forget white fish paired with a Stout and oysters with an IPA make a sinister combo. However, oysters paired with a stout or white fish with a citrusy Belgian Witbier are a real treat together!