If your new year’s resolution has you dialing back on alcohol, you’re not alone. No- and lower alcohol beverages are forecasted to grow by 31% by 2024, according to IWSR. And AB InBev brewers and drinks innovators are here to serve. Check out these exciting new beer and beverage choices for when ‘less’ is more of what you want.
Our first-ever zero carb beer .
If zero carbs is what you’re after, Bud Light has you covered. Today, the light beer pioneer launched Bud Light NEXT, Anheuser-Busch’s first-ever zero carb beer. Ten years in the making, this industry-leading innovation breaks the barriers of a traditional lager, boasting just 80 calories, 4% ABV (alcohol by volume), has a clean and refreshing taste, and offers the sessionability and stats of a seltzer.
“We are pushing the beer category to new heights with the launch of Bud Light NEXT, the brand’s first-ever zero carb beer,” said Andy Goeler, Vice President of Marketing, Bud Light. “We are proud to introduce this new super crisp beer which is brewed to meet their evolving taste preferences; it’s a truly symbolic innovation that celebrates the barrier breakers who like us embrace possibility.”
To celebrate the occasion, Bud Light is also launching its first-ever non-fungible token (NFT) project for consumers of legal drinking age. “Bud Light N3XT Collection” token owners will be able to vote on branded merchandise, access exclusive events and other surprises.
The world’s first non-alcoholic brew with Vitamin D .
We all know Corona beer was born on the beach, so why not create a version that celebrates getting outside and enjoying life in the sun? Introducing Corona Sunbrew 0.0%, the world’s first non-alcoholic beer to contain Vitamin D.
“After rigorous research, development and consumer testing, we are proud to have crafted a recipe that extracts the alcohol from Corona Extra and blends it with Vitamin D and natural flavors to create an innovative new beer that retains the essence of the brand,” says Brad Weaver, AB InBev Global Vice President of Commercial Innovation – Supply.
Corona Sunbrew 0.0% hit store shelves in Canada in early January, with launches in the UK and select markets across the rest of Europe, South America, and Asia to follow.
Super premium beers for making balanced choices.
Finding a balance is what Omission Balanced Brewing is all about. The long-time maker of gluten reduced brews has a refreshed name and portfolio for people seeking super premium beers to better fit their lifestyle.
“We’ve become Omission Balanced Brewing to meet consumers’ growing interest in health, wellness and making balanced choices,” said Marimé Riancho, Director of Marketing.
Among Omission’s many offerings is easy-drinking Ultimate Golden Ale, with three carbs and 99 calories, and new non-alcoholic brews, including Good To Go Golden, a refreshingly light and citrusy 60 calorie brew, and Bright Eyed IPA, which marries hoppy and bright flavors with the perfect level of malt character. Omission Balanced Brewing is available nationwide across the U.S.
Sophisticated tonic waters
Another growing trend is the evolution of non-alcoholic drinks. On FoodNavigator’s Soup to Nuts podcast, Ana Henriques, AB InBev Global Vice President of Non-Alcoholic Beverages, explained that people are looking for more sophisticated, complex and different flavors as the lines between social drinks and wellness continue to blur.
Take the newest flavor from Tonica Antarctica, for example. Made with carbonated water and extract from the cinchona (quinine) plant, the brand is now available in the flavor of hibiscus, an ingredient frequently used in health and wellness beverages. Co-created with Brazilian actress Taís Araújo, the limited-edition Tonic Antarctica Rosa can be enjoyed as a refreshing drink on its own or as a mixer - either way, it’s a stand-out not only for the taste of hibiscus but its surprising pink color.