Few would have predicted that South African Breweries (SAB) would become a maker of face shields and sanitizers to fight a global pandemic. But, as they’ve done since 1895, our teams have risen to the challenges faced by South Africa. 

For example, when demand soared for personal protective equipment and sanitizers, SAB found a way to turn plastic beer crates into 100,000 face shields for front-line health workers, and adapted our operations to produce and deliver just as many bottles of alcohol-based sanitizers to those in need. 

SAB brands are also doing their part to address social and economic crises brought on by COVID-19. After the nationwide lockdown led to a spike in gender-based violence, Carling Black Label, along with  LifeLine, expanded its #NOEXCUSE initiative to include a helpline where victims can confidentially seek help through a text message. Castle Lager and Castle Lite also stepped up with contributions to the Solidarity Fund, which provides prevention, detection, care and support services. In addition, SAB purchased 17,000 food vouchers through the Solidarity Fund to help our 17,000 tavern partners feed their families while their businesses are closed.

Another way to provide much-needed financial relief to bar and restaurant owners during lockdown is through the new Rally for Your Bar and Restaurant voucher program. For every online voucher purchase, Stella Artois will add an extra 50% to the total amount, to be redeemed once businesses re-open. 

These initiatives are just a few examples of what our colleagues and partners are doing around the world with ingenuity, agility and true sense of ownership. See more about AB InBev’s response to the pandemic here.