South Korea was among the first places to take on COVID-19 and our OBC colleagues were quick to offer help to those who needed it most.
The OBC team’s first priority was supporting those in the areas hardest hit by the pandemic - starting with delivering nearly 9,000 two-liter bottles of mineral water to the Hope Bridge Korea Disaster Relief Association for distribution to quarantined patients.
Next up was a dedicated effort for the people of the Daegu region, which was severely impacted by the virus. 100,000 protective masks and 60,000 hand sanitizers were sourced and delivered to the Korean Red Cross to support the doctors, nurses, and quarantine personnel on the forefront of the fight against the spread of COVID-19.
Adding to the effort was Budweiser. Our brand donated profits from global beer sales to healthcare workers across the world on April 7, to commemorate World Health Day, including a donation to the Community Chest of Korea to help fund efforts benefitting medical staff and volunteers. Bud also launched the "Stay Strong" campaign to help young artists affected by the pandemic. Proceeds from the sale of limited edition t-shirts were matched by Budweiser and donated to the Seoul Foundation for Arts and Culture.
These initiatives are just a few examples of what our colleagues and partners are doing around the world with ingenuity, agility and true sense of ownership. See more about AB InBev’s response to the pandemic here.