Mexico is one of our key barley-growing regions. In 2015, we made an ambitious commitment to source all the barley which is required by our local malthouses in Mexico. We have already achieved this goal due in large part to the efforts of our local research and agronomist teams.
We partner with our farmers in Mexico on a portfolio of projects that address a range of economic, social and environmental challenges.
For example, we work directly with farmers in water-stressed regions to promote the use of a technique known in Spanish as “Pileteo,”, which is applied during the sowing process to increase rainwater harvest through the formation of levees or dams in each furrow.”.
The technique is now used by more than 100 farmers across the regions of Zacatecas, Durango and San Luis Potosí.
As a result, we estimate that approximately 128,500 tons of rainwater per day will be collected during the 2018 rainy season, contributing to an improved aquifer recharge and preventing higher soil erosion.