How do you help make every experience with beer a positive one? For AB InBev, you start by taking on social norms, changing how people behave and empowering them with more no- and low-alcohol products to help reduce the harmful use of alcohol globally.
The harmful use of alcohol is bad for our consumers, our employees, our families, our communities and our business. We are building a company to last for the next 100 years and beyond, so we can continue to brew beers and build brands that bring people together for a better world. This relies on thriving communities across the globe where harmful use of alcohol no longer presents a social challenge.
We are guided by our Global Smart Drinking Goals and supported by strong partnerships with experts in public health, government, technology, industry peers and others. Together we’re developing strong campaigns and evidence-based solutions to help everyone be safe and healthy in the communities where they live and work, every day of the year. Here’s a look at some of our latest successes.
More choices: Worldwide our no- and low-alcohol products are growing in popularity, already accounting for 20% of our volume in China, Colombia, Panama, and Ecuador. We also continue to expand our market-leading portfolio with innovative products that meet consumer needs, including the new additions of Goose Island’s So-Lo IPA, Four Peaks’ Gilt Lifter Scottish Light Ale, Resolution Blueberry Acai Golden Ale from Breckenridge Brewery and a no-alcohol variant of Golden Road Brewing’s Mango Cart wheat ale.
Testing and learning: Through our City Pilots program we aim to reduce the harmful use of alcohol by at least 10% by the end of 2020 in Brasilia, Brazil; Zacatecas, Mexico; Johannesburg, South Africa; Jiangshan, China; Leuven, Belgium; and Columbus, Ohio. Together with our partners we’ve introduced initiatives that address drinking and driving, underage drinking, binge drinking, or other local issues, with the goal of scaling the most effective programs worldwide by 2025. For instance, backed by data-driven insights, we worked with the local government and NGOs in Zacatecas to have bars and restaurants close two hours earlier, helping make a notable reduction in the harmful use of alcohol within the city.
Taking it to the streets: We believe when you drive you should never drink. We fully support all targeted legislation and enforcement measures that have been shown to reduce impaired driving, including strict mandatory BAC limits in every country. As a founding partner of Together for Safer Roads we’re working with numerous NGOs, companies, policymakers and governments to introduce new methods and routines to mitigate road crashes.
At the 2020 annual meeting of the World Economic Forum, our long-standing partnership with the United Nations Institute for Training and Research (UNITAR) took centerstage as we jointly jointly held a breakfast roundtable to explore the role of partnerships in achieving the 2030 Sustainable Development Goals, and sharing the Management Practices for Safer Roads Toolkit both organisations developed together to improve road safety and save lives.
Further, the independent, nonprofit AB InBev Foundation continually advocates for programs and policies that help reduce the harmful use of alcohol through strong public-private partnerships, including their recent support of a new Alcohol Evidence Center to help reduce drunk driving in Johannesburg, South Africa.
While progress continues to be made, there’s much more work to be done to reach our Global Smart Drinking Goals. Watch for more exciting developments throughout 2020!
DID YOU KNOW? AB InBev Global Smart Drinking Goals contribute to the World Health Organization target of reducing the harmful use of alcohol by at least 10% by 2025 and the United Nations Sustainable Development Goal of strengthening the prevention of harmful use of alcohol globally. Here’s how you can be a champion of Smart Drinking.