At AB InBev, road safety is a deeply personal issue for us - our 180,000 colleagues and their families travel the world’s roadways every day – and reducing road safety risks is a top priority. As a large user of roads, we have a responsibility and an opportunity to be part of the solution.
The United Nations (UN) Sustainable Development Goals (SDGs) have set the ambitious target of halving the number of deaths and injuries from road traffic crashes by 2020. Here at AB InBev, we’re supporting the delivery of the UN SDGs and helping to drive progress forward.
We are in a unique position to take a leadership role in bringing people together to improve road safety and make a significant positive impact on our communities.
In January 2018, we announced a two-year partnership with United Nations Institute for Training and Research (UNITAR). As Nikhil Seth, United Nations Assistant Secretary-General Executive Director at the UN Institute for Training and Research UNITAR, states:
“The target and the goal is very clear, we have to dramatically shift the statistics on road deaths and injuries. … AB InBev’s commitment, through the methodology they’ve developed – is to help in training and building capacity in various parts of society … aligns perfectly with the 2030 Agenda.”
We’re committed to building a company to last for the next 100 years and beyond, and eliminating drinking and driving is an essential component of this. We are leveraging the power of our brands and applying our marketing expertise to shift social norms to foster a culture of smart drinking, and ultimately, make impaired driving culturally unacceptable.
Watch this video to hear why our CEO, Brito, is personally committed to this challenge.