Georgetown Case Study examines how AB InBev's Smart Drinking work Contributes to the Reduction of Harmful Alcohol Use

Posted: September 14, 2021
Georgetown Case Study examines how AB InBev's Smart Drinking work Contributes to the Reduction of Harmful Alcohol Use

Over the past several months, Georgetown University has been examining AB InBev's impact on reducing the harmful use of alcohol as a case study for how private corporations like ours can work to tackle some of the world's greatest challenges. We are pleased to announce that this case study has been published for our employees, stakeholders and partners to read.

The case study reviewed our progress over the past five years on our Smart Drinking Goals, examined our leadership's strategic thinking and studied how our company collaborates internally and externally. We warmly welcome these kinds of evaluations because issues like these necessitate rigorous measurement and the sharing of best practices for public benefit. In order to get the most accurate results, we offered a transparent look into our efforts, sharing our own data, financial figures and testimony from senior leadership.

So, how did we do?

We mean it when we say that we're committed to using our resources, supply chain and industry expertise to find evidence-based solutions to this issue. The case study affirmed how our company has been and continues to be an industry leader for our pioneering efforts and significant investment of toward reducing the harmful use of alcohol, stating that “AB InBev, from the top down, has dedicated time, energy and significant financial resources to achieving GSDGs, and it intends to continue so for many years to come.”

But the strength of our contribution goes beyond just an upfront investment. Whether it be partnering with public health organizations and governments in our City Pilots Programs, implementing No- and Low-Alcohol options for our consumers, using marketing to influence alcohol-related social norms or pioneering news ways for our industry to think about labeling their products, we're constantly testing and evaluating the ways in which we contribute to a reduction of the harmful use of alcohol. This issue is a win-win for our business, which the case study recognized and applauded. Our company is at its best when our consumers are engaging with our products in a way that is positive for them and their communities.

Thanks to the case study, we got some valuable feedback into how our company is approaching these issues, along with learning about additional opportunities and ways that we can improve our existing initiatives. There is still a lot of work to do in the fight against the harmful use of alcohol, but we are up to the challenge. We continue to be grateful to all of our incredible partners who have made this progress possible.

 To access the full case study, click here.

For the executive summary, click here.

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