Approximately 884 million people in the developing world lack access to clean water. The water crisis disproportionately affects women and children, who collectively spend millions of hours a day collecting water instead of working, attending school or caring for their families.
Water has been integral to Stella Artois' 600-year brewing heritage. The Stella Artois “Buy A Lady A Drink” initiative was launched in 2015 in partnership with Water.org, a leading international nonprofit, to help end the global water crisis. The campaign is now active in ten countries: Argentina, Australia, Brazil, Canada, Chile, Mexico, South Africa, the U.K., Uruguay, and the U.S.
In 2017, Stella Artois and Water.org announced a new four-year commitment to help provide 3.5 million people in the developing world with long-term, sustainable access to clean water by 2020.