Responsibility for our product goes far beyond the last sip. We’re constantly looking for ways to increase the recycled materials in our packaging, to increase recycling rates around the world through the recovery and reuse of materials, to reduce the amount of material we use in our packaging, and to educate consumers on the importance of recycling.
Our packaging sustainability journey accelerated in 2012 with a commitment to remove 100,000 metric tons of packaging material globally. We are proud that we were able to exceed this goal in 2016, removing 146,000 metric tons of material from our packaging while maintaining the quality our consumers expect. What’s more, we’ve worked diligently in our breweries around the world to achieve an average 98% recycling rate.
Our next challenge is to make sure all of our products are in packaging that is returnable or made from majority recycled content. We’re starting with a 46% baseline.
To get there faster, we’re working with multiple partners, including the Ellen MacArthur Foundation, the Closed Loop Fund, and the Glass Recycling Coalition, as well as our peers, our consumers, our vertical operations, local governments, and our suppliers.