Accountability for our sustainable development performance is monitored closely at the global and Zone level. At all levels, Better World performance often forms part of our senior managers’ performance objectives and remuneration.

Within our breweries, at the heart of our efforts to create a better world is our global management system, known as Voyager Plant Optimization (VPO). This system is used to manage every aspect of our brewery operations, including environmental performance. It is the centralized framework we use to benchmark our water and energy use, quantify performance gaps, identify and disseminate best practices in order to better monitor our continuous improvement efforts.

This past year, building on the success on VPO, we launched our Better World Insights (BWI) tool to gather data across other areas of Better World, such as our Global Smart Drinking Goals and community support. The BWI tool will help us to better benchmark performance across our business and share best practices. For [2017], we plan to strengthen our reporting processes and roll-out BWI to new markets in Latin America and Africa.

Learning from others

We know we do not have all the answers, which is why we constantly seek feedback on our approach. Our water initiatives are guided by a Technical Advisory Committee made up of experts on watersheds, water systems and sustainable agriculture. This group supports our strategy development and execution and provides feedback on the economic, environmental and social impacts of our initiatives. In 2016, the group reviewed our water risk methodology and approach to partnerships with a view to strengthen our programs in [2017].

Similarly, we have set up an independent Technical Advisory Group (TAG), established to ensure that the programs and initiatives launched in support of our Global Smart Drinking Goals reflect current evidence-based research, correspond to the state of relevant science, are credible and well-executed and are conducted independently from our business interests.

The TAG is made up of eminent experts in alcohol science, health communication, measurement and evaluation and related areas, who will advise us and oversee the implementation, measurement and evaluation of our goals. The TAG is chaired by H. Westley Clark, MD, JD, MPH, CAS, FASAM, Former Director of the Center for Substance Abuse Treatment (CSAT) of the US Substance Abuse and Mental Health Services Administration (SAMHSA), Department of Health & Human Services (DHHS), and currently the Dean’s Executive Professor of Public Health at Santa Clara University, Santa Clara, California.