Welcome to Our 2011 Global Citizenship Report
At Anheuser-Busch InBev, we are never entirely satisfied with our results. We constantly challenge ourselves to dream bigger and achieve more. It is a fundamental part of our culture – and it explains why we are not satisfied with just striving to be the world’s best beer company. Our dream is to be the Best Beer Company in a Better World.
We know that dreams don’t come true by accident. So, three years ago, we defined our Better World commitment. We focused on three areas that are important both to our business and the world we all live in − responsible drinking, our environment and our community. We then set in motion an aggressive plan to achieve our ambitious targets. This report is a testament to our progress and our colleagues, as the people of Anheuser-Busch InBev continue to drive us toward our dream.
Every day, colleagues find new ways to connect each other, our shareholders, consumers and our communities to our dream. We connect with families, educators, law enforcement, commercial and retail partners who market, sell and serve our products to promote responsible drinking. Our colleagues at our breweries around the world share environmental best practices as we strive to do more with less. And all the while, our employee family reaches out and gives back to the communities where we live and work.
As the world’s leading brewer, we know we must take the lead in encouraging consumers of legal drinking age to enjoy our products responsibly. Last year, we announced a set of six Global Responsible Drinking Goals to guide our efforts to prevent the harmful use of alcohol, including drunk driving and underage drinking. Over the years, we have devoted considerable resources to educational programs that encourage positive behavior change across our markets, and now we have committed to doing even more.
We are also working to use natural resources as responsibly and efficiently as possible, with a particular focus on water, alongside energy, recycling and packaging. Protecting and replenishing our world’s resources is critical to sustaining the quality of our products and the long-term success of our business. It is also the right thing to do for our people, our communities and our planet.
In the communities where we live and work, our impact goes far beyond the jobs we create and the wages and taxes we contribute. In addition to these economic benefits, our charitable foundations, volunteer programs and other outreach efforts help make our communities stronger and better. From helping build schools in China, to supporting scholarships and health care in Brazil and Argentina, to cleaning up streets in Russia, to building homes in the United States, we play a meaningful role in improving lives.
And none of this would be possible without our people. They motivate us to pursue ambitious goals for our business and for the world in which we live. And they bring to life a culture that values ownership, nurtures personal responsibility, promotes excellence and rewards superior performance. I thank them for sharing – and advancing – our Better World commitment.
Our dream is a journey. We know there is much still to be done and more connections to be made. We are pleased to report our 2011 progress, and we look forward to sharing the next steps toward realizing our dream to be the Best Beer Company in a Better World.
Carlos Brito
Chief Executive Officer
