Businesses create jobs, develop markets, and stimulate economic growth. Yet too many people are excluded from the positive impact of economic growth.
Beer is a local product, typically brewed, distributed, sold and consumed within the same community. We believe that job creation and economic growth are key to reducing poverty in communities around the world. So we are committed to helping small retailers grow through business skills trainings and solutions for the next generation of entrepreneurs across our markets.
Success in store
Small-scale shopkeepers, known locally as tenderos, are the beating heart of many communities across Latin America. For us, they also represent an important outlet through which to sell our products. But life is not always easy for a tendero. Many shops run on a subsistence basis, earning just enough revenue to meet the daily needs of the owners and their families. So, our Latin American teams have been helping micro enterprises like the tenderos to become a part of the formal economy.
Developing African retailers
Thriving small businesses are the backbone of local communities and economies. In 2014, a group of people from our team in South Africa traveled to Latin America to find out more about our small retailer support program known as ‘4e Camino al Progreso’ (Path to Progress). Two years on, a ‘’made in Africa’’ Retailer Development Program has just completed its first full year of full implementation in 13 countries in Africa, helping ‘mom and pop’ stores improve the sustainability of their businesses and the quality of life for their families.