About our New Identity

The new Anheuser-Busch InBev identity reflects the vision of our new organization, with our guiding principles at the very heart of its conception. It is designed to represent drive, authenticity and friendship.

It is also meant as a source of pride, which aims to motivate and inspire employees, engage with partners, and demonstrate our ambition to become The Best Beer Company in a Better World.

Reflecting the rich heritage of both companies, the eagle represents strength, agility and focus, while at the same time looking forward and upwards to reflect our collective vision, drive and energy.

The combination of rich golden colors captures what we know and do best: our expertise and heritage in brewing great beer, which is so often a part of enjoyable moments shared by friends.

In summary, the new identity is meant as a beacon of a bright, vibrant future for employees, customers, consumers and the communities where we work and live.