Smart Drinking
We are committed to using the core capabilities of our business to promote moderation and responsible drinking behaviors. We do this using evidence-based initiatives. This is what we call Smart Drinking. We believe this is good for our consumers, communities, and business.
Products Portfolio
When consumers substitute strong alcohol beverages with beer, or when they incorporate in their drinking occasions the consumption of no-alcohol beer, both moderation and responsible drinking are reinforced and public health outcomes at aggregate levels may improve. We are committed to expanding our no-alcohol beer offerings.
Creative Social Norms Marketing
We promote the responsible behaviors among consumers through social norms marketing techniques.
The Power of Innovation and Technology
We use data and innovative technology to find innovative solutions that promote moderation, using our BEES and DTC digital platforms.
The Power of Innovation and Technology
We use data and innovative technology to find innovative solutions that promote moderation, using our BEES and DTC digital platforms.
Partnerships
We build champions of moderation throughout our value chain and are open to partnering with stakeholders willing to lead and join forces on evidence-based initiatives that promote responsible drinking in our communities.
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