This year Corona proudly celebrates its 100th anniversary — a remarkable milestone for our iconic beer brand that has been synonymous with the beach and a lifestyle connected to nature and relaxation.
Now, as part of its Corona 100 platform, the brand is unveiling the 100 Years of Living film featuring real people who embrace and inspire us to live the Corona lifestyle.
Corona's new 100 Years of Living film features real people and a poem dedicated to those that call nature home.
“This new 100 Years of Living campaign, launched in a year when the brand is celebrating its 100th anniversary, is a powerful expression of ‘The Corona Way’ of living – rooted in nature, relaxation, and time well spent outdoors,” said Richard Oppy, Global President, Premium Co. at AB InBev, brewer of Corona. “With this film, we’re proud to recognize those that have embraced this way of life for decades. Their stories serve as an inspiration for the millions around the world who also feel most at home in nature with a Corona in hand.”
"100 Years of Living” will launch globally across television, digital, social, print, radio and out-of-home platforms.
