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Digital Products and Innovation

Harnessing the power of data and technology

Our industry-leading digital platforms, dedicated research labs, technology centers and accelerators are unlocking insights into the needs of our consumers and customers so that we can deliver on more occasions and provide more value for all of our stakeholders.

Our relentless pursuit of creative solutions that make a meaningful impact in the world have been recognized by Fast Company's renowned lists: World’s Most Innovative Companies and Best Workplaces for Innovators.


Through our proprietary business-to-business platform, BEES, we've digitized our relationship with millions of retailers around the world, unlocking growth by connecting and enhancing every step of our route to consumer. Now, we're helping partners digitally transform as well.



AB InBev's direct-to-consumer (DTC) products play a key role in our digital transformation.

Within our DTC business we have three digital mega brands: For developing markets, we are focused on delivering cold beer in less than 30 minutes at supermarket prices. Our brand in Brazil is Zé Delivery which we replicated to the rest of the world under the brand TaDa Delivery. For developed markets, we offer PerfectDraft, which gives consumers access to premium draft bar experiences at home.

Our products have a unique and scalable replicable model, grounded in our enduring relationships with millions of customers, paving the way for global expansion.


Global Innovation and Technology Center

Located in Leuven, Belgium, GITEC is home to researchers focused on improving and developing innovative beverages to bring to market at speed and scale, revolutionizing packaging, and making brewing more efficient and sustainable.

Innovation Stories

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