Fast Company recognized Corona and AB InBev on its 2025 "Brands That Matter" list, honoring companies and brands at the intersection of business and culture. In this year's edition, Corona is celebrated as a "Brand That Matters" and within the "Food and Beverage" category.
"As big beer brands expand into the nonalcoholic beverage market, Corona went where no N/A beer has gone before: the Olympics...The sponsorship was accompanied by the “For Every Golden Moment” campaign, which highlighted the celebratory spirit of the games—and will be revived for the Milano Cortina Olympic Winter Games in 2026."
AB InBev is recognized in the "Family of Brands" category, acknowledging the top five global companies that built marketing moments around their brands.
"As one of the world’s largest breweries, AB InBev’s brand portfolio is extensive, and several of its brews notched marketing wins in the past year. The company also focused on impact through its brands, including a focus on local production globally and water efficiency..."
Our Global Chief Marketing Officer Marcel Marcondes also
received the honor of being named one of ten "CMOs of the Year,"
showcasing brand leaders who have been integral to shaping their brands'
presence in the lives of fans and future fans.
"As the global chief marketing officer for AB InBev,
Marcel Marcondes oversees more than 500 beer brands around the world...For the
Paris Games, nonalcoholic Corona Cero became the lead brand for AB InBev’s
first-ever global beer sponsor of the Olympic Games...in September, Marcondes
struck an unprecedented, wide-ranging partnership deal with Netflix, getting
Corona and its other brands front and center in Netflix’s push into live
sports, as well as early access to placement and integration into other Netflix
programming, such as shows and movies."
To see the full list and learn more, visit: https://www.fastcompany.com/brands-that-matter/list
