A century ago, on October 25, 1925, a group of visionary bakers decided to transform their craft into a passion that would bring millions of people together: beer. That is how Grupo Modelo was born. A company that - through quality and innovation - has evolved to drive an industry that today represents 1.6% of Mexico’s GDP.
“Reaching 100 years is both an honor and a responsibility. This legacy was built hand in hand with millions of Mexicans, including the farmers who grow our barley, the small retailers who sell our beer, our partners, and our consumers, who have made Grupo Modelo a story of pride, innovation, and commitment to our country,” said Daniel Cocenzo, President of Grupo Modelo.
From the creation of Corona, the world’s most valuable beer brand (Kantar 2025), to the launch of new options such as Corona Cero, Grupo Modelo has set the standard for brewing excellence. Today, Corona, Modelo Especial, and Victoria rank among the four most valuable beer brands in Mexico (Kantar 2025), reflecting the pride and excellence of products Made in Mexico.
INNOVATION FROM BREW TO SHELF
For a century, Grupo Modelo has leveraged innovation and consumer insights to create a positive impact in Mexico. In 1940, it revolutionized the market with the first transparent beer bottle, Corona; in 1966, it introduced the country’s first canned beer, Modelo Especial; and decades later, with Corona Cero in 2016 and Modelo 0% in 2025, it helped spearhead the no-alcohol beer category.
Driving digital transformation for traditional retail channels has also been one of the brewery’s priorities. Through its B2B platform BEES, Grupo Modelo has digitized over 90% of its sales, empowering small neighborhood stores and their owners and helping them strengthen operations with training and business development opportunities.
Today, the company’s commitment comes to life through mega platforms that celebrate passion and the positive moments that bring people together, including the Olympic Games, the 2026 FIFA World Cup, the Corona Capital festivals, and this year’s Corona Capital Sessions in Yucatán, Jalisco, and Nuevo León. These events celebrate the brand’s centennial with those who made it possible: the people of Mexico.
THANK YOU FOR LETTING US BE PART OF IT
For 100 years, Grupo Modelo has been part of the moments that unite Mexico — from celebrations and milestones to sporting triumphs, family gatherings, and other shared experiences.
To commemorate this century of history, the company is launching the campaign “100 Years of Grupo Modelo: Thank You for Letting Us Be Part of It,” a nationwide celebration honoring those who have made this legacy possible.
