Credit: National Geographic, Photographs by Justin Jin
Beer is one of the world’s oldest and most loved beverages, deeply rooted in culture, craftsmanship, and connection. Today, it remains a category defined by quality and tradition, while also expanding choice, broadening occasions, and embracing new possibilities—without losing what makes beer, beer.
At AB InBev, we are committed to leading and growing the category. Sustained investment in innovation plays a central role in strengthening the beer category. Across our global footprint, teams are applying brewing expertise, modern technology, and consumer insight to create options with and without alcohol, while maintaining uncompromising standards of taste and quality.
By investing in innovation that protects what people love about beer, AB InBev is helping create more choice, more occasions, and more ways to enjoy beer—building on centuries of tradition as we work toward a future with more cheers.
This work comes to life at our Global Innovation & Technology Center (GITEC) in Leuven, Belgium, where brewing heritage meets forward-looking innovation. By rethinking fermentation and advancing new brewing capabilities, our teams are raising quality standards in no-alcohol beer—progress that helps advance the entire beer category, not just a single segment.
In February 2026, National Geographic went inside our labs to explore how innovation is shaping the future of beer—and what this means for the category more broadly. The feature offers an independent look at how innovation, craftsmanship, and scale can come together to support beer’s next chapter. Read the National Geographic feature here.
