Beer is part of celebrating life throughout the world. As the world’s leading
brewer, we want every experience with beer to be a positive one and a big part
of that is helping people make smart choices while enjoying our products.
Because it’s a lower alcohol beverage, beer can also be part of the solution
to reduce the harmful consumption of alcohol. It provides consumers with more
choice for moderation and responsible consumption -- what we call Smart
Drinking.
At AB InBev we embed Smart Drinking across our business, and as a recent
study from Georgetown University
affirmed, we are an industry leader thanks to our pioneering efforts and
significant investments. In dozens of countries around the world, we are
continually testing and evaluating ways to help reduce the harmful use of
alcohol in our local communities. Whether it be partnering with governments
and multilateral organizations like
UNITAR
, introducing
innovative programs
or
collaborating with partners
across sectors to address drunk driving.
Another way we can make a difference is by shifting social norms when it comes
to drinking alcohol. To help, we’ve introduced The Art of Drinking - four
simple things that anyone (of legal drinking age) can do to practice Smart
Drinking and moderation and experience life’s moments with more cheers.
Check out the tips below, share with your family and friends, and start
mastering The Art of Drinking together!
The
good news is there are more choices than ever when you’re looking to enjoy a
no-alcohol beer. AB InBev has a portfolio of more than 80 no- and low-alcohol
beers, offered in a wide range of styles and flavors, including
Stella Liberte
,
Bud Zero
and
Corona Sunbrew 0.0
, the world’s first non-alcoholic beer to contain Vitamin D!
After you
drink a beer, drink a glass of water. Staying hydrated while drinking can be
as easy as that. Our iconic brand, Corona, is even getting in on it, by
creating a simple new ritual
to promote the behavior. Called ‘Rewater’, consumers in select pubs return an
empty Corona bottle to their server and get it back filled with water, along
with their next beer. After a successful test launch, the campaign will be
introduced in several markets worldwide this year.
Eating
while drinking is another way to practice moderation and pairing beer with
food can be fun! Check out these recommendations for enjoying beer with
pizza
or these tasty comfort foods made with
pantry staples
recommended by Michelle Tham, Certified Cicerone and Head of Education for
Labatt Breweries of Canada.
Simply
put, don’t drive after drinking. Think ahead and book a taxi or ride share to
make sure you get home safely. Last year our U.S. brewer, Anheuser-Busch,
formed a first-of-its-kind coalition with rideshare platform, Uber
, and the nation’s largest drunk driving victim services and advocacy
nonprofit, Mothers Against Drunk Driving (MADD). The campaign urges consumers
to remember: “If you drink, don’t drive. Decide to Ride.”
