Fostering a Culture of Smart Drinking

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We want every experience with beer to be a positive one. Therefore, we are working across sectors to disrupt harmful drinking.

We believe in the power of brands to drive positive impact and sustained behavior change.

We believe that providing consumers with high-quality No- and Low-Alcohol beers (NABLAB) can reduce the harmful use of alcohol.

We believe in collaboration to develop evidence-based solutions with independent evaluation.

We believe the way we market our products matters and we have guidelines to ensure that we do it responsibly.

We believe innovation and technology are critical to create a future without harmful drinking.

We believe in helping consumers understand why and how alcohol should be consumed within limits.