Our dedicated research labs and technology centers across the globe are driving innovation and helping to ensure we stay ahead of the curve. We’re scaling our existing capabilities in data, analytics, automation and AI, and exploring emerging technologies such as blockchain and VR.

These new capabilities are providing us with unprecedented insight into the needs of our consumers and customers, helping us to create new occasions and experiences, and supporting the growth of the beer category.

Innovation touches every facet of our business. It drives our commercial strategy, our supply chain, our people team processes and the way we recruit future talent, and also helps us build a sustainable business to improve lives in communities around the world.

Brewing the Future Today with ZX Ventures

ZX Ventures is our global growth and innovation team. Launched in 2015, their goal is to develop new products and businesses that address emerging consumer needs.

This team, helps us stay ahead of the curve — creating unique beverages that shape emerging categories. They seed, launch, and even scale new products that deliver exceptional customer experiences from at home devices that let consumers customize their own beverages, to services that step-change convenience, to rethinking delivery and more.

See what we’re up to at ZX Ventures

2017 Zxlerator from Zx Ventures on Vimeo.

At GITEC, Innovation is a team effort

The Global Innovation and Technology Center team partners across our company, innovating alongside our packaging, product and process development teams. It’s with this teamwork centric approach that they develop new products and technologies.

Learn More about Innovation at GITEC

Hack the World

Hack The World is an open innovation program of AB InBev aimed at fostering an innovation community around the globe. Leveraging both technology and creativity, students, start-ups, employees, entrepreneurs, universities, and many more come together to find original solutions to the most pressing business and community challenges.

Participants connect and learn from enthusiastic peers, meet exceptional thought leaders, and have a possibility to engage on a real pilot with the largest brewer in the world.

See what happened at the EA Agri Innovation Bootcamp 2018:

NYC Hackathon