Meet Max – and discover his journey of revitalizing an iconic Munich beer so it’s now embraced by a new generation of beer drinkers.
Meet Max, Senior Brand Manager of Spaten beer at AB InBev. Like all our iconic beers, Spaten is a brand full of heritage. So how do you bring a Munich icon to a whole new generation of beer drinkers? Max dug deep into the history books to tackle the road to relaunch – and the result is impressive.